Kevin McGibben has provided us with a long needed "how to" book on
developing international markets. His book is constructed both from
his research and teaching, and from years of developing
international markets for his own company and other companies for
whom he has consulted. It is targeted to both business
professionals that are pursuing international markets as well as
graduate business students looking to learn the ropes of
international business and marketing.
-Ernest J. Scalberg, Dean of the Fisher Graduate School of
International Business
Monterey Institute of International Studies
Monterey, California
"American Developer" introduces the concept of 'international
market development' as an enterprise's effort to extend business
outside its home country market. McGibben describes the concept and
explains how various functional areas of an organization can drive
international expansion.
With 15 years of international market development experience,
McGibben uses engaging anecdotal experiences to introduce concepts
to the reader. Whether studying international business, managing an
international assignment or an executive of a global enterprise, "
American Developer" is a unique "how to" resource that plainly
presents a combination of marketing and business planning tools
that the reader can use to launch and thrive in their international
business career.
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