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Research Methods for Business and Management - a guide to writing your dissertation (Paperback)
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Research Methods for Business and Management - a guide to writing your dissertation (Paperback)
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This new text offers a completely comprehensive overview of key
research methods and the main choices available when undertaking a
dissertation. It is a clear, concise and practical guide containing
wealth of outstanding examples for each method covered. Taking you
through the entire life cycle of a dissertation, the text covers
everything from the purposes of research through to chapters on
gathering primary and secondary data; using literature;
quantitative and qualitative research; managing your research;
using data and research ethics. Individual chapters are allied to a
powerful critical commentary showing how some of the world's
leading scholars have used particular methods in their own
research. Carefully constructed to achieve the greatest clarity for
the student the text gives the reader: * In-text exercises * End of
chapter' review questions with solutions * Exemplar papers
identified and discussed for each of the main methods *Directed
further reading for developing understanding in key areas It is an
essential learning aid for upper level undergraduates and
postgraduates across a wide range of business and management
courses and it comes with a range of supported learning materials
including tutorials, lecture slides and tutor notes. Kevin O'Gorman
is Professor of Management and Business History and Head of
Business Management in the School of Languages and Management in
Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca
and Rome as a philosopher, theologian and historian. His research
interests have a dual focus: Origins, history and cultural
practices of hospitality, and philosophical, ethical and cultural
underpinnings of contemporary management practices. Using a wide
range of methodological approaches he has published over 80 journal
articles, books, chapters, and conference papers in business and
management studies. Robert MacIntosh is Professor of Strategy and
Head of the School of Management and Languages at Heriot-Watt
University. He trained as an engineer and has worked at the
Universities of Glasgow and Strathclyde. His research on the ways
in which top teams develop strategy and on organizational change
has been published in a wide range of outlets. He has a
long-standing interest in research methods for business and
management studies and has published on the relevance of management
research using methods that include ethnography and action
research. He has consulted extensively with public and private
sector organizations and sits on the board of the charity Turning
Point Scotland.
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