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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Research Methods for Business and Management - a guide to writing your dissertation (Paperback, 2nd edition)
Loot Price: R1,208
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Research Methods for Business and Management - a guide to writing your dissertation (Paperback, 2nd edition)
Series: Global Management Series
Expected to ship within 12 - 19 working days
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This updated and revised edition offers a comprehensive overview of
key research methods and the main choices available when
undertaking research in business and management. New to this
edition is a comprehensive, practical guide on how to write your
dissertation - invaluable to all. It is a clear, concise and
practical guide containing wealth of outstanding examples for each
method covered. Central to this edition is the 'methods map'
(chapter 4), which sets out a logical process for researchers to
articulate their position in relation to five key aspects of their
research philosophy. In addition, the editors have developed a free
app to accompany the book and this enables novice researchers to
quickly develop a comprehensive justification of their particular
research design in an interactive way. Taking you through the
entire life cycle of a dissertation, the text covers everything
from the purposes of research through to chapters on gathering
primary and secondary data; using literature; quantitative and
qualitative research; managing your research; using data and
research ethics. Individual chapters are allied to a powerful
critical commentary showing how some of the world's leading
scholars have used particular methods in their own research.
Carefully constructed to achieve the greatest clarity for the
student the text gives the reader: * In-text exercises * End of
chapter' review questions with solutions * Exemplar papers
identified and discussed for each of the main methods *Directed
further reading for developing understanding in key areas It is an
essential learning aid for upper level undergraduates and
postgraduates across a wide range of business and management
courses and it comes with a range of supported learning materials
including tutorials, lecture slides and tutor notes. Kevin O'Gorman
is Professor of Management and Business History and Head of
Business Management in the School of Languages and Management in
Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca
and Rome as a philosopher, theologian and historian. His research
interests have a dual focus: Origins, history and cultural
practices of hospitality, and philosophical, ethical and cultural
underpinnings of contemporary management practices. Using a wide
range of methodological approaches he has published over 80 journal
articles, books, chapters, and conference papers in business and
management studies. Robert MacIntosh is Professor of Strategy and
Head of the School of Management and Languages at Heriot-Watt
University. He trained as an engineer and has worked at the
Universities of Glasgow and Strathclyde. His research on the ways
in which top teams develop strategy and on organizational change
has been published in a wide range of outlets. He has a
long-standing interest in research methods for business and
management studies and has published on the relevance of management
research using methods that include ethnography and action
research. He has consulted extensively with public and private
sector organizations and sits on the board of the charity Turning
Point Scotland.
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