Content Strategy for the Web (Paperback, 2nd edition)

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

General

Imprint:	New Riders Publishing
Country of origin:	United States
Series:	Voices That Matter
Release date:	February 2012
First published:	2012
Authors:	Kristina Halvorson • Melissa Rach
Dimensions:	229 x 176 x 11mm (L x W x T)
Format:	Paperback
Pages:	197
Edition:	2nd edition
ISBN-13:	978-0-321-80830-1
Categories:	Books > Computing & IT > Internet > Web design Promotions
LSN:	0-321-80830-4
Barcode:	9780321808301

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