The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.
Written by a well-respected academic and practitioner in the field of search enginesProvides practical and real-world guidance for real-world situationsBased on actual research in the field, which is often used to confirm or refute beliefs in the industry

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Due to the ubiquity of social media and digital information, the use of digital images in today's digitized marketplace is continuously rising throughout enterprises. Organizations that want to offer their content through the internet confront plenty of security concerns, including copyright violation. Advanced solutions for the security and privacy of digital data are continually being developed, yet there is a lack of current research in this area. The Handbook of Research on Multimedia Forensics and Content Integrity features a collection of innovative research on the approaches and applications of current techniques for the privacy and security of multimedia and their secure transportation. It provides relevant theoretical frameworks and the latest empirical research findings in the area of multimedia forensics and content integrity. Covering topics such as 3D data security, copyright protection, and watermarking, this major reference work is a comprehensive resource for security analysts, programmers, technology developers, IT professionals, students and educators of higher education, librarians, researchers, and academicians.

Chatbots offer exceptional services to end-users due to various factors including the ability to respond to customers' requests quickly according to their convenience. Given the magnitude of research and interest in chatbots, further study on several vital and evolving concerns including human-bot interaction, chatbot adoption, chatbot architecture and design considerations, and chatbot evaluation is required to ensure the technology is utilized appropriately. Trends, Applications, and Challenges of Chatbot Technology provides novel research content and reviews of current chatbot technology and sheds light on challenges and open questions as well as possible research directions. Covering key topics such as human-computer interaction, customer support, and algorithms, this reference work is ideal for computer scientists, industry professionals, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

With the advancement of technology in the modern world, the constant influx of data, information, and computing can become droning and one-dimensional. Re-examining these methods through a different approach helps highlight broader perspectives and further understanding. Applying abstract and holistic methods, such as nature and visualization, to computing technologies is a developing area of study but has yet to be empirically researched. Graphical Thinking for Science and Technology Through Knowledge Visualization provides emerging research exploring the theoretical and practical aspects of implementing visuals and images within data and information. The text contains projects, examples of students' solutions, and invites the reader to apply graphical thinking. Featuring coverage on a broad range of topics such as nanoscale structures, computer graphics, and data visualization, this book is ideally designed for software engineers, instructional designers, researchers, scientists, artists, marketers, media professionals, and students seeking current research on applying artistic solutions within information and computing.

In "SOA and Web Services Interface Design," data architecture guru James Bean teaches you how to design web service interfaces that are capable of being extended to accommodate ever changing business needs and promote incorporation simplicity. The book first provides an overview of critical SOA principles, thereby offering a basic conceptual summary.It then provides explicit, tactical, and real-world techniques for ensuring compliance with these principles. Using a focused, tutorial-based approach the book provides working syntactical examples - described by Web services standards such as XML, XML Schemas, WSDL and SOAP - that can be used to directly implement interface design procedures, thus allowing you immediately generate value from your efforts. In summary, "SOA and Web Services Interface Design" provides the basic theory, but also design techniques and very specific implementable encoded interface examples that can be immediately employed in your work, making it an invaluable practical guide to any practitioner in today's exploding Web-based service market.
Provides chapters on topics of introductory WSDL syntax and XML Schema syntax, taking take the reader through fundamental concepts and into deeper techniques and allowing them to quickly climb the learning curve.Provides working syntactical examples - described by Web services standards such as XML, XML Schemas, WSDL and SOAP - that can be used to directly implement interface design procedures.Real-world examples generated using the Altova XML Spy tooling reinforce applicability, allowing you to immediately generate value from their efforts.A companion website with all artwork and code examples accompanies the book (http: //www.elsevierdirect.com/v2/companion.jsp?ISBN=9780123748911)
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Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

As the Internet has become more pervasive, information disseminated through the Web grows in an exponential rate, creating a call for more universal design so more people from different backgrounds are able to access this information. ""Advances in Universal Web Design and Evaluation: Research, Trends and Opportunities"" covers various aspects of universal Web design from disabilities to cultural differences, including various aspects of Web design: prototyping, analysis, and evaluation with an emphasis on universal and inclusive design. ""Advances in Universal Web Design and Evaluation: Research, Trends and Opportunities"" highlights several prominent issues in this area such as ageing and gender issues and provides the basis of a framework for the development and evaluation of Web sites for people with special needs.

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.