Die Optimierung des Web-Auftritts ist fur Entscheider und Mediengestalter ein wesentliches Ziel ihrer Tatigkeit. Anhand von Erkenntnissen der Ergonomie und Arbeitswissenschaft erklart der Autor, was Besucher auf Internetseiten fesselt und zum Kauf anregt, aber auch, was abschreckt. Fur die Planung eines erfolgreichen E-Business-Auftritts vermittelt das Buch wichtige Grundsatze. Fur das Design einer Informationsseite werden Internet-spezifische Prasentationsregeln erlautert, deren Ziel ein Internet-Auftritt ist. Ein Uberblick uber die grundlegenden Internet-Konzepte rundet das Werk ab."

Today, technology is used to shift, sway and change attitudes and behavior. This creates amazing opportunities and challenges for designers. If we want to create products and services that have the power to educate people so they may live better lives, or help to reduce the time people take to do certain tasks, we first need an understanding of how these people think and work - what makes them "tick" The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.

If you're familiar with the basics of Flash, then The Essential Guide to Flash CS4 will take you further in all aspects of the application, animation, sound, 3D, inverse kinematics, the drawing tools, ActionScript, and much more. This book takes all the good bits of Flash CS4 and demonstrates them in methodical and intuitive exercises full of hints and tips for streamlining the creative process. Jump straight into Flash CS4 and start working on real life examples that you can customize to suit your needs.Demystifies Flash CS4explaining new features deep diving through old favorites Streamlines the production of cutting-edge Flash CS4 animations and applications Provides a unique commercial perspective in compelling Flash productions

This book is for intermediate Flash CS4 users as well as the more advanced user who wants to learn about using Flash CS4's awesome new capabilities, such as motion tweening and kinematics poses.

Each chapter has a number of exercises that contribute to an overall project. The exercises are fun and compelling and allow you to place your own creative stamp on them, while still following the steps to completion.

The final chapter focuses on bringing the exercise output together in an overall campaign consisting of a website featuring advanced flash components and advertising banners.

An underlying theme of the book is marketing a website online. It discusses industry standards for banner campaigns (banner weight, frames per second, etc), effective website marketing techniques, and delves into search engine optimization and search engine marketing. What you'll learn The unique capabilities of Flash CS4 and how to apply them in real life scenarios How to partner Flash CS4 with open source programs and international publisher standards to create compelling and rich user experiencesHow to incorporate different technologies into Flash CS4 applications seamlessly to make the overall Flash build less arduousHow to harness your creativity to make your ideas come to lifeHow to ensure that these ideas will have marketing legs and adhere to W3C standardsHow to get the edge above your competitors Who this book is for

This book is for designers and developers who are familiar with Flash but want to push the boundaries of what Flash CS4 is capable of. You have the vision and the ideas of what you want to do, but you are unsure of just how to do it.

This book explores in depth the effects of partnering Flash CS4 with other Adobe products, such as Fireworks and Photoshop, but also delves deeply into partnering Flash CS4 with cutting edge open source programs, such as Papervision, and how to create unique rich media executions in partnership with companies such as EyeBlaster. Table of Contents Welcome to Flash CS4 Getting Creative: How to Make Your Ideas Come to Life Through Project Planning Getting Your Hands Dirty: Layers, Masks, and Photoshop Draw Me a Picture: Using the Drawing Tools Filters and Blends Let's Get Animated Achieving Lifelike Motion with Inverse Kinematics Lights, Camera, ActionScript Using 3D Space in Flash CS4 Seeing and Hearing Are Believing Utilizing Best Practices to Get the Most Out of Your Flash CS4 Movies The End of the Beginning

Accelerated Silverlight 3 teaches you how to get up to speed with the latest version of Silverlight quickly and efficiently. The book assumes you're already comfortable with the basics of .NET coding and with WPF and builds on your existing knowledge to make your journey to Silverlight 3 proficiency as quick and painless as possible. Where coding techniques are similar to other, more established, areas of .NET, the text says so. Likewise, where there's a syntax or conceptual "gotcha" that you're existing coding habits will walk you into, the text points that out, too.

This book provides you with fast-track coverage of all the most important elements of the Silverlight 3 technology ranging from XAML to standard controls, from dealing with media to networking, from testing to deployment. It concludes with a pair of fully worked sample applications for you to follow through, because nothing reinforces your understanding of how concepts fit together as much as looking at finished code.

It is assumed that readers are already be comfortable with the workings of the .NET framework. Knowledge of Expression Blend is useful, but not mandatory: you'll learn the Blend techniques that you need to know as you go through the book. By the end, you will have followed a sound, concise, path to mastery of Silverlight 3. What you'll learn Migrate your existing .NET skills to Silverlight 3 as quickly as possible Learn everything you need to know to start developing quality Silverlight 3 applications with confidence Explore worked case studies showing techniques and best practices in a code-heavy style that you can relate to Who this book is for

This book is for .NET developers, whether they are previewing .NET 4.0, already using .NET 3.5, or are in the process of migrating up from .NET 2.0. The aim is to ease people's migration paths as much as possible, so the text includes notes to highlight important features of .NET 3.5 and 4.0 that people need to be aware of and also to highlight where Silverlight's working and syntax differs substantially from that of WPF. Table of Contents Introducing Silverlight Getting to Know XAML Creating User Interfaces Network Communication Working with Data Working with Media Extending the User Interface Styling and Templating Animation Dynamic Languages and the Browser Security Testing andDebugging Packaging and Deploying Silverlight Applications Advanced Silverlight 3 Features Threading in Silverlight

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Animate choose Adobe Animate Classroom in a Book (2020 release) from Adobe Press. The 11 project-based step-by-step lessons in this book show users the key techniques for working in Animate. Adobe Animate provides more expressive tools, powerful controls for animation, and robust support for playback across a wide variety of platforms. Create interactive virtual reality immersive environments with VR 360 and VR Panorama documents. Gain advanced control over character animations with layer parenting and AI-driven lip syncing. Learn to create dynamic strokes with the new fluid brush, and work smarter with the revamped Timeline, Tools palette and Properties inspector. Support for SVG, WebGL, HTML5, animated GIFs, and HD video, and seamless collaboration with other designers and with other Adobe applications through Creative Cloud libraries make Adobe Animate the ideal development environment for creative animation and multimedia. Classroom in a Book is the best-selling series of hands-on software training books designed to help you learn the features of Adobe software quickly and easily. Developed by the training experts at Adobe Systems, these books offer complete, self-paced lessons designed to fit your busy schedule and help you learn the features of Adobe software quickly and easily. The online companion files include all the necessary assets for students to complete the projects featured in each chapter as well as eBook updates when Adobe releases new features for Creative Cloud customers. And all buyers of the book get full access to the Web Edition: a Web-based version of the complete eBook enhanced with video and interactive multiple-choice quizzes.

When it comes to building professional websites, Dreamweaver CS4 is capable of doing more than any other web design program -- including previous versions of Dreamweaver. But the software's sophisticated features aren't simple. Dreamweaver CS4: The Missing Manual will help you master this program quickly, so you can bring stunning, interactive websites to life. Under the expert guidance of bestselling author and teacher David McFarland, you'll learn how to build professional-looking websites quickly and painlessly. McFarland has loaded the book with over 150 pages of hands-on tutorials to help you create database-enabled PHP pages, use Cascading Style Sheets (CSS) for cutting-edge design, add XML-based news feeds, include dynamic effects with JavaScript and AJAX, and more. This witty and objective book offers jargon-free language and clear descriptions that will help you: * Learn how to control the appearance of your web pages with CSS, from the basics to advanced techniques * Design dynamic database-driven websites, from blogs to product catalogs, and from shopping carts to newsletter signup forms * Add interactivity to your website with ready-to-use JavaScript programs from Adobe's Spry Framework * Effortlessly control the many helper files that power your website and manage thousands of pages * Examine web-page components and Dreamweaver's capabilities with the book's "live examples" Perfect for beginners who need step-by-step guidance, and for longtime Dreamweaver designers who need a handy reference to the new version, this thoroughly updated edition of our bestselling Missing Manual is your complete guide to designing, organizing, building, and deploying websites. It's the ultimate atlas for Dreamweaver CS4.

A practical guide to crafting elegant, intuitive, and customer-friendly websites to deliver a high-quality user experience using the powerful features of the Odoo website builder Key Features Understand website creation using the Odoo website builder and learn how to make the most of it Extend your website by configuring the additional tools and functional options Learn about manageability and real-time functioning of the website using various operational tools Book DescriptionThe Odoo website builder is an operational tool in the Odoo platform that allows you to design, develop, and manage a website. This book introduces and explains all the features of the Odoo website builder that will help you to be more productive while creating websites. The book starts with an overview of the Odoo website builder, its functionalities, and the tools it offers. Using descriptive illustrations and practical examples, you'll gain detailed insights into the block operations of the Odoo website builder and learn how to work with structure blocks, features blocks, and dynamic content blocks. As you advance, you'll discover how to use the HTML, CSS, or JS editor in Odoo website builder applications for customization. This Odoo book will take you through the different aspects of website building and show you how e-commerce websites can be designed and developed using website builder applications. You'll build a website, manage it, and run a discussion forum in Odoo using the website builder, and apply your knowledge to add a live chat tool that can be incorporated into your website using the Odoo website builder. By the end of this book, you'll have gained a solid understanding of the Odoo website builder and be able to leverage its features to develop your own website. What you will learn Find out how to implement structure blocks while developing a website Work with dynamic content blocks and inner content blocks in the Odoo website builder Use an HTML, CSS, or JS editor in the Odoo website builder to customize applications Create and design a blog with the Odoo website builder Build a fully functional e-commerce website and a discussion forum using the Odoo website builder Track visitors on the website and understand the live chat tool and its functionality Who this book is forThis book is for Odoo users, functional consultants, techno-functional consultants, web designers, and anyone looking to create impressive websites. Odoo developers will also find the book useful for building their website for the end user. Basic functional knowledge of Odoo is all that you need to get started with this book.

The struggle with balancing creative products that are innovative, technically feasible, and financially sound is one designers and web professionals go through every day. The Design Studio Method is a creative problem solving process that allows you to quickly generate ideas, evaluate them, and reach consensus, achieving that balancing act. Brian Sullivan's The Design Studio Method gives answers that you have been looking for, showing you how to be innovative and efficient without sacrificing quality and collaboration. This book simplifies the complicated method, explaining each step, each participant's involvement, and how to adapt the method to your needs. The Design Studio Method provides step-by-step procedures to ensure your success. From illumination, to generation, to presentation, all the way to iteration, this book provides the road map you'll need to start generating innovate products. Shows you how to involve all members of the creative process-from clients to directors-so that everyone participates, critiques, and innovates. Features real-world examples of Design Studio projects that highlight the successes of this method and ways to adapt it to your needs. Includes a website that showcases videos covering each step of the method and other procedures that crop up along the way.

Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce vendors. Security, inventory management, reliability, and performance of e-commerce websites are a few of the challenges associated with the rising popularity of e-commerce. On a daily basis, millions of e-commerce transactions are taking place. This generates a huge amount of data that can be used to solve the various challenges of e-commerce. Further study on how this data can be used to address these issues is required to propel businesses forward. Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications shares experiences and research outcomes on all aspects of intelligent software solutions such as machine learning, nature-inspired computing, and data science for business-to-consumer (B2C) e-commerce. By looking at the exponential growth of the e-commerce market and its popularity, this book also focuses on the current issues, solutions, and future possibilities in the B2C model of e-commerce. Covering a range of critical topics such as online shopping, supply chain management, and blockchain, this reference work is ideal for academic scientists, data scientists, software developers, business experts, researchers, scholars, practitioners, academicians, instructors, and students.