Designing an API is complicated to begin with, but evolving your API design over time makes the process even more difficult. There are several books on the topic, but none that guide you through key decisions for designing and building APIs for specific audiences and types of products. Well, until now, that is. Using case studies from companies such as Slack, Stripe, Facebook, and Github, this practical guide shows you how to navigate complex decisions when building, scaling, and evolving your own APIs. You'll learn best practices for designing APIs that developers will love, and discover how to evolve your APIs as your product grows. Developers, architects, tech leads, product managers, and engineering managers will: Examine strategies to expose data through web APIs, using webhooks, websockets, and HTTP Learn how to evolve APIs while keeping them consistent Be able to scale APIs with pagination and rate limiting Handle security, performance, monitoring, and testing Build a thriving ecosystem around your API

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Visual Experiences: A Concise Guide to Digital Interface Design provides step-by-step examples to enable readers to create an interface, guiding them from sketching an idea to creating an interactive prototype. This creation of a visual experience is achieved in three steps: thought, design, and interaction. This book focuses on the visual experience of digital interface design from the initial idea to end-user prototype. Key Features Shows how to design visual digital interface experiences: a concise guide to creating successful prototypes without programming. Teaches the whole process of how to sketch, design, and create interactions. Unlike other books, this book does not just give a list of terminologies, but workable examples and methods. Includes a wide range of basic to advanced exercises geared towards professionals and students alike. Includes many illustrations throughout the book, guiding the reader through the process.

Foundation Version Control for Web Developers explains how version control works, what you can do with it and how. Using a friendly and accessible tone, you will learn how to use the three leading version control systems--Subversion, Git and Mercurial--on multiple operating systems. The history and integral concepts of version control are covered so that you will gain a thorough understanding of the subject, and why it should be used to manage all changes in web development projects. This book covers the valuable knowledge and transferable skills that will enable you use one of the three leading systems as well as easily switch to new systems that will arise in the workplace. Topics covered include: * How to choose the correct software for your needs. * Creating and working with repositories. * Understanding trunks, branches, hooks, conflicts and merging. * Setting up respository servers and integrating with Apache. * Using Terminal, and understanding alternatives. Foundation Version Control for Web Developers is a concise beginner's course for designer and developer alike.Even if you have no prior knowledge of version control, this book will provide you with the knowledge to fully manage projects from start to finish, ensuring your projects are as seamless and successful as you need them to be. What you'll learn * The benefits of having more version control in your life * The basics of managing your work with version control * How to choose the correct software for your needs * Creating and working with repositories * Understanding trunks, branches, hooks, conflicts and merging * Setting up servers such as Apache * Using Terminal, and understanding alternatives * Advanced techniques for those who want to create and manage their own repositories Who this book is for Foundation Version Control for Web Developers is aimed at developers and designers who have little or no experience with version control--those who have experience coding and those who are just getting started. The reader may be also a junior developer, just starting out, who hasn't looked into any kind of versioning system before. Although the book is primarily aimed at those with little knowledge of managing files using this method, it will still be beneficial to any developer.Table of Contents * Are you set up? Creating a basic development environment * In the beginning there were just source files * Meet the current players in the game: SVN, Git and Mercurial * The benefits of version control * I don't like Terminal, which programs can I use? * You mean I can version control everything? * What can make my life easier? * I have a conflict, what can I do? * I'm feeling brave, can I do this with Terminal? * How to create a server * I don't have a server, which other options do I have? * Why branching is great * Hooks, and why they can be useful * Upgrading from CVS and converting repositories

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

Originally published by Stevenson, Inc., this practical resource presents new and creative ways for nonprofit organizations to connect with more members through their websites. It includes proven strategies to help attract more would-be members and great examples of member-related website features from a variety of nonprofit organizations and member associations. Important topics covered include: * Virtual chapters * Personalized web pages * Blogging * Online member services * Publicity * Webcasts * Member orientation materials * Member publications * Testimonials as advertising * Virtual reunions * Online video tours * Social media * Member polls * Electronic banners * Online discussions * Online tools * Virtual meetings * Online communities * E-mail communication * Member benefits * Online renewals Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
New material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones

Dieses Buch fA1/4hrt Sie durch die verschiedenen Schritte, die fA1/4r eine erfolgreiche Website notwendig sind, angefangen bei den Zielen und der Definition der Strategie A1/4ber die Visualisierung der ersten Ideen und Konzepte bis hin zur Umsetzung und dem erfolgreichen Launch. Es hilft Ihnen dabei, die wesentlichen Begriffe kennenzulernen und einzuordnen und die Umsetzung selbst oder mit Hilfe einer Agentur zu meistern. Das Buch thematisiert darA1/4ber hinaus, woran Sie sonst noch denken mA1/4ssen: Datenschutz, Suchmaschinenoptimierung oder die kontinuierliche Erfolgsmessung nach dem Livegang.

What Will You Learn: The what, why and how behind a variety of JavaScript Node frameworks, including Polymer, Aurelia, Svelte, and more. How to choose the right Node framework for different types of project How to ensure server-side optimization is done correctly, even if you are not a server admin Guide to JS tools such as Gulp, Grunt and npm

Whether you develop web applications or mobile apps, the OAuth 2.0 protocol will save a lot of headaches. This concise introduction shows you how OAuth provides a single authorization technology across numerous APIs on the Web, so you can securely access users' data--such as user profiles, photos, videos, and contact lists--to improve their experience of your application.

Through code examples, step-by-step instructions, and use-case examples, you'll learn how to apply OAuth 2.0 to your server-side web application, client-side app, or mobile app. Find out what it takes to access social graphs, store data in a user's online filesystem, and perform many other tasks.Understand OAuth 2.0's role in authentication and authorizationLearn how OAuth's Authorization Code flow helps you integrate data from different business applicationsDiscover why native mobile apps use OAuth differently than mobile web appsUse OpenID Connect and eliminate the need to build your own authentication system

Whether you're promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex features of WordPress 3.0 to make your website work well, too.

You'll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you'll be working with real WordPress files: The book's website provides pre-fab WordPress themes to download and work with as you follow along with the text.Gain immediate experience with WordPress 3.0, the June 2010 release of the softwareGet your site up and running by setting up a MySQL database and creating configuration filesWork with the Wordpress platform to create posts and pages, learn the difference between tags and categories, edit content, moderate comments, and manage spamExplore how to extend Wordpress with plugins and templatesConvert custom designs (in HTML and CSS) into functional themes and use them in WordPress

We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First WordPress uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

Description As a developer, you need to build software in a secure way. But you can't spend all your time focusing on security. The answer is to use good design principles, tools, and mindsets that make security an implicit result - it's secure by design. Secure by Design teaches developers how to use design to drive security in software development. This book is full of patterns, best practices, and mindsets that you can directly apply to your real world development. Key features * Use good design to create secure software * Apply design concepts in real-world cases * Spot hidden security problems * Assess security by identifying design patterns * Understand benefits and limitations of secure-by-design Audience Readers should have some experience in Java, C#/.NET, or similar language. About the technology Secure-by-design becomes a guiding principle in how you build your software, from code to architecture. This begins by understanding designs and patterns that promote security so they become easy to apply in your day-to-day work.

This is a book about learning the Scratch language so that you can use it in teaching and other instructional situations. The book explains the visual nature of the language, showing you how to write programs by dragging and dropping visual blocks representing common compute operations. Scratch is visual language that even young children can master. and makes computer programming as easy as dragging and dropping graphical blocks that represent programming commands, eliminating the traditional stumbling blocks of typing and syntax errors. With a drag-and-drop interface that runs in any web browser, and on devices from iPads to PCs to Macs to Microsoft Surface tablets, Scratch is an easily accessible way to enter the world of computer programming. This book teaches how to use Scratch in a fun and simple way that relies on examples and learning by doing. Progressing from simple three-block scripts that move a character across the screen to complex projects that involve motion, sound, and user input, this book: Imparts a thorough understanding of the Scratch interface. Shows how to create a range of Scratch projects, including simple games. Builds a solid foundation for future programming in other languages What You Will Learn Navigate the Scratch interface Create sprites and backdrops Learn programming skills good in all languages Program simple games and animations Share programs with friends worldwide Who This Book Is For Scratch for Absolute Beginners is intended for complete beginners to the world of computer programming and the Scratch language. Learning to program in Scratch is an easy and fun way for anybody seven years and older to learn about computer programming. Scratch's drag-and-drop interface in a web browser makes the book easy and accessible to young children and adults alike.

The fastest, easiest, most comprehensive way to learn Adobe Animate Classroom in a Book (R), the best-selling series of hands-on software training workbooks, offers what no other book or training program does -- an official training series from Adobe, developed with the support of Adobe product experts. Adobe Animate Classroom in a Book (2021 release) contains lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchase of this book includes valuable online features. Follow the instructions in the book's "Getting Started" section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe Animate (2021 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Animate software.

This updated, expanded and oversized inspirational resource for artists and designers working with colour presents more than 1,100 colour palettes, with light, bright, dark and muted varieties for each one, making it the most expansive palette selection tool available. Color Index XL provides aspiring designers, artists, and creative individuals who use colour in their work with an indispensable, one-stop method for reviewing and selecting current, up-to-date colour palettes for their projects. This book serves as the perfect resource for teachers, students, and professionals of all kinds in the art and design space who want to stay up-to-date on the ever-evolving trends in colour.

Learn PHP, the programming language used to build sites like Facebook, Wikipedia and WordPress, then discover how these sites store information in a database (MySQL) and use the database to create the web pages. This full-color book is packed with inspiring code examples, infographics and photography that not only teach you the PHP language and how to work with databases, but also show you how to build new applications from scratch. It demonstrates practical techniques that you will recognize from popular sites where visitors can: Register as a member and log in Create articles, posts and profiles that are saved in a database Upload their own images and files Automatically receive email notifications Like and comment on posts. To show you how to apply the skills you learn, you will build a complete content management system, enhanced with features that are commonly seen on social networks. Written by best-selling HTML & CSS and JavaScript & jQuery author Jon Duckett, this book uses a unique visual approach, with step-by-step instructions, practical code examples and pro tips that will teach you how to build modern database-driven websites using PHP.

We're all familiar with smart TVs making suggestions on our future watching, real-world exercise data being transferred into stats and infographics on our workout apps and turning up our home heating before we start our commute - but how does this world of technological interfaces affect our actions and perceptions of self?When society relies on computer models and their interfaces to explain and predict everything from love to geopolitical conflicts, our own behaviour and choices are artificially changed. Zachary Kaiser explores the harmful social consequences of this idea - balanced against speed and ease for the user - and how design practice and education can respond positively. - Concepts of freedom vs convenience - Smart objects and manipulation - Real world information transformed into data - Technology's decisions made on our behalf

Deliver an optimal user experience to all devices--including tablets, smartphones, feature phones, laptops, and large screens--by learning the basics of responsive web design. In this hands-on guide, UX designer Clarissa Peterson explains how responsive web design works, and takes you through a responsive workflow from project kickoff to site launch.

Ideal for anyone involved in the process of creating websites--not just developers--this book teaches you fundamental strategies and techniques for using HTML and CSS to design websites that not only adapt to any screen size, but also use progressive enhancement to provide a better user experience based on device capabilities such as touchscreens and retina displays.Start with content strategy before creating a visual designLearn why your default design should be for the narrowest screensExplore the HTML elements and CSS properties essential for responsive web designUse media queries to display different CSS styles based on a device's viewport widthHandle elements such as images, typography, and navigationUse performance optimization techniques to make your site lighter and faster

Grasp the fundamentals of web application development by building a simple database-backed app from scratch, using HTML, JavaScript, and other open source tools. Through hands-on tutorials, this practical guide shows inexperienced web app developers how to create a user interface, write a server, build client-server communication, and use a cloud-based service to deploy the application.

Each chapter includes practice problems, full examples, and mental models of the development workflow. Ideal for a college-level course, this book helps you get started with web app development by providing you with a solid grounding in the process.Set up a basic workflow with a text editor, version control system, and web browserStructure a user interface with HTML, and include styles with CSSUse JQuery and JavaScript to add interactivity to your applicationLink the client to the server with AJAX, JavaScript objects, and JSONLearn the basics of server-side programming with Node.jsStore data outside your application with Redis and MongoDBShare your application by uploading it to the cloud with CloudFoundryGet basic tips for writing maintainable code on both client and server

Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely: Execute a link audit and competitor analysis Develop a structured, long-term link-building strategy Identify and approach quality, top-ranking websites with a value proposition Differentiate links for traffic from links for ranking Keep on the right side of search engine guidelines

This book is about the process of creating web-based systems (i.e., websites, content, etc.) that consider each of the parts, the modules, the organisms - binary or otherwise - that make up a balanced, sustainable web ecosystem. In the current media-rich environment, a website is more than a collection of relative html documents of text and images on a static desktop computer monitor. There is now an unlimited combination of screens, devices, platforms, browsers, locations, versions, users, and exabytes of data with which to interact. Written in a highly approachable, practical style, this book is useful for stakeholders, system administrators, developers, designers, content managers, and the anonymous web user in industry, as well as faculty, staff, and students of all levels involved in teaching and learning in information technology.