Covers tools for beginners and Web design pros

Create and maintain dynamic Web sites that express your personality!

Expression Web is Microsoft's latest program for designing attractive, easy-to-navigate Web sites. Design beginners will love this book's plain-English explanations on how to set up a new site and create Web pages. Design pros will benefit from shortcuts showing how Expression Web makes tasks like using style sheets and complying with Web standards a breeze.

Work with text, hyperlinks, and graphics

Use templates to streamline your site

Tweak your pages with CSS and HTML

Publish your site on the Internet

Back up and move your site

Design intuitive navigation for the ideal user experience Hundreds of thousands of Web designers and developers have relied on web usability expert Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Fresh perspectives and examples New chapter on mobile usability Still short, profusely illustrated...and best of all-fun to read If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world. If you've never read it, you'll see why so many people have said it should be required reading for anyone working on websites. "After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book." -Jeffrey Zeldman, author of Designing with Web Standards

A laugh-out-loud 'best of' selection of TommyInnit's most weird and wonderful quotes - plus much more - carefully selected to BLOW YOUR MIND by him and best friend Wilbur Soot. 'Nah, I think I'd be a pretty bad shark' 'What if God was just legs?' 'We're really just chilling, fellas' Born sometime in the early 2000s, TommyInnit's first job was a YouTuber. No, really, we're not joking, the very first job he had was a YouTuber. For the last three years, he's been mouthing off on the internet to anyone who will listen. So far, that's over 40 million followers. Will there ever be an end to TommyInnit's rampant flurry of success? Probably. And Wilbur Soot has been right by his side. Wilbur first started his career as a young man staring at the wall until he also became a YouTuber. He also discovered a little activity some may call 'singing'. In The Quote Book, TommyInnit covers a wealth of topics from cars-that-grow-teeth to slime people, and from things that be crazy to octopi. Curated and edited by Wilbur Soot, TommyInnit is about to change your life one word at a time. Unless, dear reader, you read two words at a time, like he does. Featuring: A day in the life Inside TommyInnit's brain What TommyInnit would do if he was God Life advice from Wilbur Love poetry and history lessons, TommyInnit style Wilbur's attempts to reason with TommyInnit

Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That's because today's average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services. Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You'll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services. Learn why 90% of the data that ever existed was created in the last year Use sustainability principles to innovate, reduce waste, and function more efficiently Explore green hosting, sustainable business practices, and lean/agile workflows Put the right things in front of users at precisely the moment they need them-and nothing more Increase site search engine visibility, streamline user experience, and make streaming video more efficient Use Action Items to explore concepts outlined in each chapter

Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clients

"You Should Test That" explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

The struggle with balancing creative products that are innovative, technically feasible, and financially sound is one designers and web professionals go through every day. The Design Studio Method is a creative problem solving process that allows you to quickly generate ideas, evaluate them, and reach consensus, achieving that balancing act. Brian Sullivan's The Design Studio Method gives answers that you have been looking for, showing you how to be innovative and efficient without sacrificing quality and collaboration. This book simplifies the complicated method, explaining each step, each participant's involvement, and how to adapt the method to your needs. The Design Studio Method provides step-by-step procedures to ensure your success. From illumination, to generation, to presentation, all the way to iteration, this book provides the road map you'll need to start generating innovate products. Shows you how to involve all members of the creative process-from clients to directors-so that everyone participates, critiques, and innovates. Features real-world examples of Design Studio projects that highlight the successes of this method and ways to adapt it to your needs. Includes a website that showcases videos covering each step of the method and other procedures that crop up along the way.

Visual Experiences: A Concise Guide to Digital Interface Design provides step-by-step examples to enable readers to create an interface, guiding them from sketching an idea to creating an interactive prototype. This creation of a visual experience is achieved in three steps: thought, design, and interaction. This book focuses on the visual experience of digital interface design from the initial idea to end-user prototype. Key Features Shows how to design visual digital interface experiences: a concise guide to creating successful prototypes without programming. Teaches the whole process of how to sketch, design, and create interactions. Unlike other books, this book does not just give a list of terminologies, but workable examples and methods. Includes a wide range of basic to advanced exercises geared towards professionals and students alike. Includes many illustrations throughout the book, guiding the reader through the process.

With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors' personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation. Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design. Key Features Demonstrates how to implement responsive web typography, with up-to-date HTML5 and CSS3 code Uses case studies and examples to enhance instruction Provides practical tips on special techniques for implementing webfonts and searching and using webfont libraries Encourages you to develop a unique typographic voice

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com

UX Style Frameworks is a practical guide for the hands-on creation of a Style Framework. This new and collaborative documentation format combines different departments' standards and style guides into a single, unified, and accessible source for all employees. Marti Gold defines Style Frameworks for web and user experience designers, showing what and how much information goes into a style framework. As UX designers and creative directors are charged with ensuring a business's web and mobile output are in line with branding standards, the unification of style guides, code libraries, and pattern libraries is an important aspect to dissolving "design siloes" and creating a unified brand. Each section in the book will identify the current pain points and common internal practices that result in standards documents being ignored and eventually becoming obsolete. UX Style Frameworks provides solutions on creating Style Frameworks that evolve to keep standards current, ultimately resulting in more cohesive brand and product designs. Key features: Offers a fully functional companion website with a complete Style Framework, showing all examples featured in the book and available for download so that users can start their own Style Framework. Each section includes information about addressing company politics and policies to help readers navigate those murky waters to ensure buy-in and establishment of Style Frameworks. Includes case studies that showcase success stories where Style Frameworks were implemented and not-so-successful stories where Style Frameworks were needed, giving readers examples of different ways Style Frameworks can be incorporated into existing workflows.

Fundamentals of Web Development covers the broad range of topics required for modern web development (both client- and server-side) and is appropriate for students who have taken a CS1 course sequence. The book guides students through the creation of enterprise-quality websites using current development frameworks. It covers the required ACM web development topics in a modern manner closely aligned with best practices in the real world of web development. Teaching and Learning Experience *Help students master the fundamentals of web development: A true grasp of web development requires an understanding of both the foundations of the web and current web development practices. *Support learning outcomes in various teaching scenarios: This book allows instructors to chart their own unique way through the topics that make up contemporary web development.

Visualization and Verbalization of Data shows how correspondence analysis and related techniques enable the display of data in graphical form, which results in the verbalization of the structures in data. Renowned researchers in the field trace the history of these techniques and cover their current applications. The first part of the book explains the historical origins of correspondence analysis and associated methods. The second part concentrates on the contributions made by the school of Jean-Paul Benzecri and related movements, such as social space and geometric data analysis. Although these topics are viewed from a French perspective, the book makes them understandable to an international audience. Throughout the text, well-known experts illustrate the use of the methods in practice. Examples include the spatial visualization of multivariate data, cluster analysis in computer science, the transformation of a textual data set into numerical data, the use of quantitative and qualitative variables in multiple factor analysis, different possibilities of recoding data prior to visualization, and the application of duality diagram theory to the analysis of a contingency table.

If you want to design successful user interfaces then you need clear and effective visual communication. Interface Design will help you achieve this using a range of incisive case studies, interviews with professional designers and clear hands-on advice to help you produce user-focused front-end designs for a range of digital media interfaces. This book introduces the major elements of graphic design for digital media - layout, colour, iconography, imagery and typography, and shows how these visual communication basics can combine to produce positive interactive user experiences. With practical advice on improving communication between designers and developer, and a tantalizing look at designing interactivity for all five senses, this is a must-have introduction to developing interfaces that users will love.

You've found your Muse; now learn how to create with it Creative Web Design with Adobe Muse is a step-by-step guide to creating fully-featured websites using Adobe Muse. Adobe Muse can be a complicated program, and web design itself is no easy task, although your clients might think so. This book takes you from the initial design and layout stage right up to helping you publish your beautifully designed and richly developed site. Each chapter covers a different section of the website and, in turn, introduces the tools and features of the program, accompanied by useful tips and tricks that help you speed up your workflow. Follow along as a website is created from concept to execution and rich content such as slideshows, galleries, and social media are incorporated. See how each aspect of a website is created with Muse; watch as it's published; and visit the final version after learning how it was made. If seeing a website created start to finish wasn't enough, this book also features: Tips on how to incorporate Photoshop into Muse A companion website that was created with Muse where you can get up-to-the-minute coverage on Muse and other tutorials to help you design the perfect website Through this perfect blend of instruction and inspiration, you'll be up and running with Adobe Muse in no time.

While online exhibitions vary in complexity, basic tenets apply to the design of fluid, descriptive, and easily navigable displays. Build It Once: A Basic Primer for the Creation of Online Exhibitions explains these principles, as well as the basic structure for a flexible, easy-to-use exhibition format. Procedures describing how to design a simple format; how to create image and text files to populate the presentation; and how to develop handcrafted web pages used to display each item with its descriptive text or metadata are all included in this text. An overview of available technologies that can simplify and shorten the task is also provided. Build It Once will help readers create a reliable and easily modified exhibition format that follows the best basic standards and practices. Designed for the staff member faced with the challenge of creating high-quality online exhibitions with limited exhibit experience, technical support, and resources, this book of practices will enable even the most neophyte user to create web presentations that are straightforward, well designed, and potentially award winning.

Do you need a website to support your freelance business or entrepreneurial venture? Or are you considering a career in web design? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Web Design can help. The ultimate beginner's guide to designing, building and publishing basic websites, this book features exclusive online exercises to help you practice your new skills in context. Covering the basics of HTML, CSS and JavaScript, as well as giving you a thorough grounding in the real-life application of these principles, this book provides helpful examples, explanations of technical terms, and clear, easy-to-understand language - meaning your first website is only a few chapters away. Taking you on a practical journey to publish a basic website from scratch, the book's structure is designed to break down each skill into manageable chunks. Wherever you are in your career, let Confident Web Design give you that cutting edge with vital programming and design skills. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

The Handbook of Human Factors in Web Design covers basic human factors issues relating to screen design, input devices, and information organization and processing, as well as addresses newer features which will become prominent in the next generation of Web technologies. These include multimodal interfaces, wireless capabilities, and agents that can improve convenience and usability. Written by leading researchers and/or practitioners in the field, this volume reflects the varied backgrounds and interests of individuals involved in all aspects of human factors and Web design and includes chapters on a full range of topics.
Divided into 12 sections, this book addresses:
*historical backgrounds and overviews of Human Factors and Ergonomics (HFE);
*specific subfields of HFE;
*issues involved in content preparation for the Web;
*information search and interactive information agents;
*designing for universal access and specific user populations;
*the importance of incorporating usability evaluations in the design process;
*task analysis, meaning analysis, and performance modeling;
*specific Web applications in academic and industrial settings;
*Web psychology and information security;
*emerging technological developments and applications for the Web; and
*the costs and benefits of incorporating human factors for the Web and the state of current guidelines.
The Handbook of Human Factors in Web Design is intended for researchers and practitioners concerned with all aspects of Web design. It could also be used as a text for advanced courses in computer science, industrial engineering, and psychology.

Thoroughly revised and updated with examples rewritten to conform to HTML5, CSS3, and contemporary web development practices, this easy-to-understand, step-by-step tutorial helps you quickly master the basics of HTML and CSS before moving on to more advanced topics such as graphics, video, and interactivity with JavaScript and jQuery. In just one hour a day, you'll learn the skills you need to design, create, and maintain a professional-looking website. No previous experience required. By following each short, one-hour lesson in this book, anyone can learn the basics of web development. Learn at your own pace. You can work through each lesson sequentially to make sure you thoroughly understand all the concepts and methodologies, or you can focus on specific lessons to learn the techniques that interest you most. Test your knowledge. Each lesson ends with a Workshop section filled with questions, answers, and exercises for further study. Learn how to... Fully implement the HTML5 and CSS3 standards Work with text and create links Add images and graphics to your page Use CSS to style a site and position elements on a page Structure a page with HTML5 Use responsive web design to make your pages look good on different-sized screens Use JavaScript to add dynamic elements and interactivity on your pages Leverage jQuery to add JavaScript features to your pages Design for the mobile web Get your site online and let people know it's there Optimize your site for search engines Contents at a Glance PART I: Getting Started 1 What Is Web Publishing 2 Getting Your Tools in Order 3 Introducing HTML and CSS PART II: Creating Web Pages 4 Learning the Basics of HTML 5 Organizing Information with Lists 6 Working with Links PART III: Doing More with HTML and CSS 7 Formatting Text with HTML and CSS 8 Using CSS to Style a Site 9 Using Images on Your Web Pages 10 Building Tables 11 Using CSS to Position Elements on a Page 12 Designing Forms 13 Structuring a Page with HTML5 14 Integrating Multimedia: Video and Sound 15 Advanced CSS: Page Layout in CSS 16 Using Responsive Web Design PART IV: Using JavaScript and jQuery 17 Introducing JavaScript 18 Using jQuery 19 Using JavaScript in Your Pages 20 Working with Frames and Linked Windows PART V: Designing for Everyone 21 Designing for the Mobile Web 22 Designing for User Experience PART VI: Going Live on the Web 23 How to Publish Your Site 24 Taking Advantage of the Server 25 Search Engines and SEO

Flash Designers: push Flash to the next level with After Effects' robust toolset. CS5 delivers more complete integration of these two powerhouse applications-so you can expand your multimedia horizons. "Flash + After Effects" gives you a working understanding of the AE toolset and professional techniques that raise the design bar for web, HD broadcast, or CD/DVD delivery. The companion web site contains project media for hands-on practice of essential production skills, including:

* Working with live video in Flash and the After Effects timeline * Using alpha channels for keying and enhancing interactivity * Integrating new CS5 features including the Roto Brush and Code Snippets * Exporting layered After Effects compositions for Flash * Building interactive 3D environments with video, cameras, and lights * Enhancing character animation using IK and Puppet Tools * Exporting video in HD and for the Web

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change-and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product's impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions