Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clients

"You Should Test That" explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats-from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design-Mobile-first, UI/UX design, and web typography-and how they affect a designer's approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

Master the fundamentals of Photoshop CS5 and make all of your images come alive. With Deke McClelland's unique and effective learning system, you get step-by-step tutorials, hours of DVD-video demonstrations, and lots of hands-on projects to help you improve your knowledge and hone your skills. * Find out everything you need to know to be productive with Photoshop CS5 right away * Learn at your own speed with 12 self-paced tutorials * Try out professional techniques with engaging, real-world projects * Read about a particular technique and watch the video to see how it's done * Follow every key step with hundreds of full-color photos, diagrams, and screen shots * Test your knowledge with multiple-choice quizzes in each chapter Adobe Photoshop CS5 One-on-One simulates a classroom environment with one-on-one attention as you proceed from lesson to lesson. Deke's expert advice is like working with a personal coach -- you'll learn Photoshop faster, more creatively, and more efficiently than you thought possible.

Learn PHP, the programming language used to build sites like Facebook, Wikipedia and WordPress, then discover how these sites store information in a database (MySQL) and use the database to create the web pages. This full-color book is packed with inspiring code examples, infographics and photography that not only teach you the PHP language and how to work with databases, but also show you how to build new applications from scratch. It demonstrates practical techniques that you will recognize from popular sites where visitors can: Register as a member and log in Create articles, posts and profiles that are saved in a database Upload their own images and files Automatically receive email notifications Like and comment on posts. To show you how to apply the skills you learn, you will build a complete content management system, enhanced with features that are commonly seen on social networks. Written by best-selling HTML & CSS and JavaScript & jQuery author Jon Duckett, this book uses a unique visual approach, with step-by-step instructions, practical code examples and pro tips that will teach you how to build modern database-driven websites using PHP.

Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.

Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

The shift towards digital modes of production has fundamentally changed both cartography and graphic design. The omni-present computer, the interactive possibilities of digital media and the direct exchange of visual information through networks have blurred the distinction between designers and users of visual information. Blind Maps and Blue Dots is the first work to explore the disappearing boundaries between producers and users of maps. Using three mapmaking practices as examples - the Blue Dot, the location function in Google Maps; the Strava Global Heatmap, a world map showing the activities of a fitness app; and the "Situation in Syria" maps, a regularly updated map of the Syrian conflict made by an Amsterdam teenager - renowned designer Joost Grootens shows the blurring of the binary distinction between producing and using, ultimately offering a whole new approach to graphic design.

Simply the best introduction to all aspects of the design and development of successful Web sites.

As the World Wide Web has matured, the need for high quality education in all aspects of Web design has become widely acknowledged. This book is a core text for undergraduate and masters courses that provides a complete introduction to every aspect of the building of Web pages and Web sites. A complete understanding of the basics of all aspects of Web design is essential to the development of good practice.

Starting from a review of Web experiences, the text provides a deep and thorough introduction to Web technology, markup, stylesheets, Web graphics, Web animation and embedded video, client-side scripting, Web applications, usability, accessibility, page design and site design. At all times, the focus remains on good practice, underpinned by sound principles, in the context of the real World Wide Web. Full coverage of the essential technologies is provided: HTTP, XHTML, CSS, Javascript and the DOM, and the use of Web Standards is emphasized throughout as an essential part of the authors' forward-looking approach. Some elementary programming knowledge is required for use of this text.

Suitable for course use or self-study, this comprehensive introduction represents a complete overview of the practice of Web design, providing clear summaries and a wealth of exercises and short practical assignments, as well as a valuable survey of the most popular software tools used in Web design. An extensive glossary and a wide rage of other supplementary material are provided on the supporting Web site.

Also by Nigel and Jenny Chapman: "Digital Multimedia, 2e" (0-470-85890-7) is a coretext for undergraduate and masters courses in multimedia. It combines a broad and deep account of technology with an inside understanding of multimedia content and its practical applications. Coverage begins with the nature of multimedia, including the cultural and social context, before examining hardware and software requirements for its creation and delivery. There are chapters devoted to each media type, detailing how it is represented in digital form and what demands are placed on computer systems. Later chapters cover design principles and accessibility, XML and its applications to multimedia, creating interaction through scripting and networking media. There are end-of-chapter exercises as well as detailed suggestions for substantial projects.

Rediscover how fun web development can be with Hugo, the static site generator and web framework that lets you build content sites quickly using the skills you already have. Design layouts with HTML and share common components across pages. Create Markdown templates that let you create new content quickly. Consume and generate JSON, enhance layouts with logic, and generate a site that works on any platform with no runtime dependencies or database. Hugo gives you everything you need to build your next content site and have fun doing it. Database-driven sites bring complexity you might not need, but building a site by hand is too much work. Hugo is a static site generator and web development framework that creates content sites quickly without the overhead or dependencies of a dyanmic web framework. With Hugo, you use HTML templates and Markdown to build static sites you can host anywhere, letting you use the skills you already have. Develop your own theme using standard HTML and CSS, using Hugo's powerful templating features to organize your site's components. Create your site's content with HTML or Markdown and use Hugo's content templating features to build new content quickly. Build a fully-featured blog with archive pages, tagging, and pagination, and integrate an external commenting system to provide interactivity. Use data from front-matter, site-wide configuration, and external JSON sources to add content, and generate JSON others can use. Integrate JavaScript with your site to create a search engine. Get Hugo working with Webpack so you can leverage the wider web development ecosystem, and explore ways to publish your site to various services. Finally, learn how you can move your existing content site to Hugo. Dive in and build your next site with Hugo!

Joel Sklar has written the definitive text for Web site design, WEB DESIGN PRINCIPLES, 5e, International Edition guiding readers through the entire Web site creation process, while developing and enhancing your HTML, CSS, and visual design skills along the way. Now updated to include the latest Web design technologies and trends, this Fifth Edition features all-new sections on HTML5, CSS3, CSS page layouts, and enhanced navigation as well as technical updates and new screen shots throughout. Beginning with the Web design environment and the principles of sound Web design, readers will continue to planning site layout and navigation, and progress to Web typography, colors and images, working with CSS, and more. Armed with a priceless understanding and plenty of hands-on activities, readers will gain a solid foundation of designing successful, standards-based Web sites that are portable across different operating systems, browsers, and Web devices.

WordPress is much more than a blogging platform. If you have basic PHP, HTML, CSS, and JavaScript experience you can use WordPress to develop fast, scalable, secure, and highly customized web apps, mobile apps, web services, and multisite networks of websites. Along with core WordPress functions and database schema, you'll learn how to build custom plugins, themes, and services for just about any kind of web or mobile application. In this updated second edition, Brian Messenlehner and Jason Coleman cover new features and functionality added to WordPress up to version 5.4. All code examples in the book are available on GitHub. Compare WordPress with traditional app development frameworks Use themes for views and plugins for backend functionality Get suggestions for choosing or building WordPress plugins Register custom post types (CPTs) and taxonomies Manage user accounts and roles, and access user data Build asynchronous behaviors with jQuery Use WordPress to develop mobile apps for iOS and Android Integrate PHP libraries, external APIs, and web service plugins Collect payments through ecommerce and membership plugins Learn how to speed up and scale your WordPress app Extend the WordPress REST API and create custom endpoints Learn about WordPress Gutenberg blocks development

This book serves as a starting point for people looking for a deeper principled understanding of REST, its applications, its limitations, and current research work in the area and as an architectural style. The authors focus on applying REST beyond Web applications (i.e., in enterprise environments), and in reusing established and well-understood design patterns. The book examines how RESTful systems can be designed and deployed, and what the results are in terms of benefits and challenges encountered in the process. This book is intended for information and service architects and designers who are interested in learning about REST, how it is applied, and how it is being advanced.

This is a book about learning the Scratch language so that you can use it in teaching and other instructional situations. The book explains the visual nature of the language, showing you how to write programs by dragging and dropping visual blocks representing common compute operations. Scratch is visual language that even young children can master. and makes computer programming as easy as dragging and dropping graphical blocks that represent programming commands, eliminating the traditional stumbling blocks of typing and syntax errors. With a drag-and-drop interface that runs in any web browser, and on devices from iPads to PCs to Macs to Microsoft Surface tablets, Scratch is an easily accessible way to enter the world of computer programming. This book teaches how to use Scratch in a fun and simple way that relies on examples and learning by doing. Progressing from simple three-block scripts that move a character across the screen to complex projects that involve motion, sound, and user input, this book: Imparts a thorough understanding of the Scratch interface. Shows how to create a range of Scratch projects, including simple games. Builds a solid foundation for future programming in other languages What You Will Learn Navigate the Scratch interface Create sprites and backdrops Learn programming skills good in all languages Program simple games and animations Share programs with friends worldwide Who This Book Is For Scratch for Absolute Beginners is intended for complete beginners to the world of computer programming and the Scratch language. Learning to program in Scratch is an easy and fun way for anybody seven years and older to learn about computer programming. Scratch's drag-and-drop interface in a web browser makes the book easy and accessible to young children and adults alike.

Obtain techniques for adding color to black and white or monochrome photographic images using GIMP. In this book you'll also learn to create a hand-tinted effect to add an element of antiquity. Pro Photo Colorizing with GIMP also teaches techniques that enable you to selectively colorize images, mixing black and white with color. There are also tips to go the opposite way: converting color images into black and white (there's more to it than just removing color). Written with both beginning and experienced GIMP users in mind, Pro Photo Colorizing with GIMP shows you how to colorize black and white images to achieve a high degree of realism. What You'll Learn Gain a basic overview of the GIMP workspace, tools, color palettes, layers, and layer masks Learn how to make the proper tonal adjustments to black and white images before starting the colorizing process Complete simple colorizing exercises for beginners and progress to more advanced colorizing techniques Colorize skin, teeth, hair, and eyes Create a nostalgic hand-tinted look and selectively colorize (mixing color with black and white) to create interesting images Use textures and patterns to create artistic colorized images Properly convert color images into black and white Colorize black and white portraits, and re-colorize old faded color portraits Who This Book Is For GIMP users (but users of other photo editing software packages can benefit as well). It is especially useful for those who edit photographs, restore old photographs, or those who want to apply colorizing techniques for artistic effect.

Meteor is a full stack application platform that makes it easy to build powerful, real time Web apps quickly. Introducing Meteor guides you through building top-quality Web apps in a fraction of the time using an application platform built for the modern web. This book takes you from installing the development environment all the way through deploying a live app, and everything in between. Introducing Meteor covers how to build a prototype app in days instead of weeks; how to take advantage of reactive templates; leverage the hundreds of Smart Packages available; and employ best practices and avoid common errors made by beginners. Meteor gives you the tools you need to build better apps faster. Web apps have come a long way since the 1990s, but they still require a lot of time, specialized knowledge and complex setups. Introducing Meteor shows you a better way.

Thoroughly revised and updated with examples rewritten to conform to HTML5, CSS3, and contemporary web development practices, this easy-to-understand, step-by-step tutorial helps you quickly master the basics of HTML and CSS before moving on to more advanced topics such as graphics, video, and interactivity with JavaScript and jQuery. In just one hour a day, you'll learn the skills you need to design, create, and maintain a professional-looking website. No previous experience required. By following each short, one-hour lesson in this book, anyone can learn the basics of web development. Learn at your own pace. You can work through each lesson sequentially to make sure you thoroughly understand all the concepts and methodologies, or you can focus on specific lessons to learn the techniques that interest you most. Test your knowledge. Each lesson ends with a Workshop section filled with questions, answers, and exercises for further study. Learn how to... Fully implement the HTML5 and CSS3 standards Work with text and create links Add images and graphics to your page Use CSS to style a site and position elements on a page Structure a page with HTML5 Use responsive web design to make your pages look good on different-sized screens Use JavaScript to add dynamic elements and interactivity on your pages Leverage jQuery to add JavaScript features to your pages Design for the mobile web Get your site online and let people know it's there Optimize your site for search engines Contents at a Glance PART I: Getting Started 1 What Is Web Publishing 2 Getting Your Tools in Order 3 Introducing HTML and CSS PART II: Creating Web Pages 4 Learning the Basics of HTML 5 Organizing Information with Lists 6 Working with Links PART III: Doing More with HTML and CSS 7 Formatting Text with HTML and CSS 8 Using CSS to Style a Site 9 Using Images on Your Web Pages 10 Building Tables 11 Using CSS to Position Elements on a Page 12 Designing Forms 13 Structuring a Page with HTML5 14 Integrating Multimedia: Video and Sound 15 Advanced CSS: Page Layout in CSS 16 Using Responsive Web Design PART IV: Using JavaScript and jQuery 17 Introducing JavaScript 18 Using jQuery 19 Using JavaScript in Your Pages 20 Working with Frames and Linked Windows PART V: Designing for Everyone 21 Designing for the Mobile Web 22 Designing for User Experience PART VI: Going Live on the Web 23 How to Publish Your Site 24 Taking Advantage of the Server 25 Search Engines and SEO

Do you need a website to support your freelance business or entrepreneurial venture? Or are you considering a career in web design? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Web Design can help. The ultimate beginner's guide to designing, building and publishing basic websites, this book features exclusive online exercises to help you practice your new skills in context. Covering the basics of HTML, CSS and JavaScript, as well as giving you a thorough grounding in the real-life application of these principles, this book provides helpful examples, explanations of technical terms, and clear, easy-to-understand language - meaning your first website is only a few chapters away. Taking you on a practical journey to publish a basic website from scratch, the book's structure is designed to break down each skill into manageable chunks, aided by helpful examples, technical term glossaries, tables and images to support you as you learn. Wherever you are in your career, let Confident Web Design give you that cutting edge with vital programming and design skills. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

Web Programming with Dart is for programmers who want to master the new Dart programming language from Google, and also web developers who want to understand how Dart can integrate perfectly with HTML5 and CSS3. With this book you will understand the ins and outs of the language, how the tools work, and how to get the most from the core functions and libraries. Web Programming with Dart is a practical, example-led book, with case studies involving developing UI animations for the web, working with web services such as JSON, server side Dart applications, and the new Polymer.dart library for advanced HTML UI web components generation. Take a full tour of Dart's core features and its advanced functionality Learn the tools that come with Dart SDK and the most important libraries. Additionally you will work with the newest Polymer.dart library for web component creation. Develop your own command-line and server side applications and, of course, web applications with Dart.

Web Standards: Mastering HTML5, CSS3, and XML provides solutions to the most common web design problems, and gives you a deep understanding of web standards and how they can be implemented to improve your web sites. You will learn how to develop fully standards-compliant, mobile-friendly, and search engine-optimized web sites that are robust, fast, and easy to update while providing excellent user experience and interoperability. The book covers all major web standards for markup, style sheets, web typography, web syndication, semantic annotations, and accessibility. This edition has been fully updated with the latest in web standards, including the finalized HTML5 vocabulary and the full list of CSS3 properties. Web Standards: Mastering HTML5, CSS3, and XML is also a comprehensive guide to current and future standards for the World Wide Web, demonstrating the implementation of new technologies to address the constantly growing user expectations. Web Standards: Mastering HTML5, CSS3, and XML presents step-by-step guides based on solid design principles and best practices, and shows the most common web development tools and web design frameworks. You will master HTML5 and its XML serialization, XHTML5, the new structuring and multimedia elements, the most important HTML5 APIs, and understand the standardization process of HTML 5.1, HTML 5.2, and future HTML5 versions.

Combining theory and practice, Website Design and Development with HTML5 and CSS3 is aimed at both beginners who want to design their first website, and experienced developers who want to consolidate their technical skills. This book addresses the theoretical aspects of HTML5 and CSS3, including: HTML elements, semantic containers, semantic text formatting, multimedia elements, forms, tables, definition and integration of CSS styles, text formatting, and container and box styles. It also encompasses a practical section which presents the process of creating a website, as well as the key rules to apply in order to not only achieve project success, but also to meet user needs. Illustrated by numerous examples, this book includes corrected practical work, structured according to an evolutionary logic ranging from the design of a simple HTML5 page to the creation of a professional website.