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Books > Computing & IT > Internet > Web design

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You Should Test That - Conversion Optimization for More Leads, Sales, and Profit - or, The Art and Science of Improving Websites (Paperback, New) Loot Price: R642
Discovery Miles 6 420
You Save: R74 (10%)
You Should Test That - Conversion Optimization for More Leads, Sales, and Profit - or, The Art and Science of Improving...

You Should Test That - Conversion Optimization for More Leads, Sales, and Profit - or, The Art and Science of Improving Websites (Paperback, New)

C. Goward

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List price R716 Loot Price R642 Discovery Miles 6 420 | Repayment Terms: R60 pm x 12* You Save R74 (10%)

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Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clients

"You Should Test That" explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

General

Imprint: Sybex Inc.,U.S.
Country of origin: United States
Release date: 2013
First published: 2013
Authors: C. Goward
Dimensions: 236 x 189 x 20mm (L x W x T)
Format: Paperback
Pages: 332
Edition: New
ISBN-13: 978-1-118-30130-2
Categories: Books > Computing & IT > Internet > Web design
LSN: 1-118-30130-7
Barcode: 9781118301302

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