Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed
to turn visitors into customers. Carefully developed testing
procedures are necessary to help you fine-tune images, headlines,
navigation, colors, buttons, and every other element, creating a
website that encourages visitors to take the action you seek. This
book guides you through creating an optimization strategy that
supports your business goals, using appropriate analytics tools,
generating quality testing ideas, running online experiments, and
making the adjustments that work. Conversion optimization is part
science and part art; this guide provides step-by-step guidance to
help you optimize your website for maximum conversion ratesExplains
how to analyze data, prioritize experiment opportunities, and
choose the right testing methodsHelps you learn what to adjust, how
to do it, and how to analyze the resultsFeatures hands-on
exercises, case studies, and a full-color insert reinforcing key
tacticsAuthor has used these techniques to assist Fortune 500
clients
"You Should Test That" explains both the "why" and the "how" of
conversion optimization, helping you maximize the value of your
website.
General
Imprint: |
Sybex Inc.,U.S.
|
Country of origin: |
United States |
Release date: |
2013 |
First published: |
2013 |
Authors: |
C. Goward
|
Dimensions: |
236 x 189 x 20mm (L x W x T) |
Format: |
Paperback
|
Pages: |
332 |
Edition: |
New |
ISBN-13: |
978-1-118-30130-2 |
Categories: |
Books >
Computing & IT >
Internet >
Web design
|
LSN: |
1-118-30130-7 |
Barcode: |
9781118301302 |
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