Web mapping technologies continue to evolve at an incredible pace. Technology is but one facet of web map creation, however. Map design, aesthetics, and user-interactivity are equally important for effective map communication. From interactivity to graphical user interface design, from symbolization choices to animation, and from layout to typeface and color selection, Web Cartography offers the first comprehensive overview and guide for designing beautiful and effective web maps for a variety of devices. Written for those with a basic understanding of mapmaking, but who may not have an in-depth knowledge of web design, this book explains how to create effective interaction, animation, and layouts for maps in online and mobile platforms. Concept-driven, this reference emphasizes cartographic principles for web and mobile map design over specific software techniques. It focuses on key design concepts that will remain true regardless of software technologies used. The book is supplemented with a website providing links to stellar web maps, video tutorials and lectures, do-it-yourself labs, map critique exercises, and links to others' tutorials. Approachable, clear, and concise, the book provides a nontechnical, approachable guide to map design for the web. It provides best practices for map communication, based on spatial data visualization and graphic design theory. By carefully avoiding overly technical jargon, it provides a solid launching pad from which students, practitioners, and innovators can begin to design aesthetically pleasing and intuitive web maps.

Nearly everything you do with CSS involves units for determining the look and formatting of your web page elements. With this concise guide, you'll learn how to work with an array of units--including measurements and keywords--that help you define color, text, distance between elements, location of external files, and other values. This book contains chapters from the upcoming fourth edition of "CSS: The Definitive Guide." When you purchase either the print or the ebook edition of "Values, Units, and Colors," you'll receive a significant discount on the entire Definitive Guide when it's released. Why wait when you can learn how to use units and other key CSS3 features right away?Use RGB or HSL values to mix your own colors, and designate the degree of opacity Learn how to apply global keywords introduced in CSS3 Use string values to wrap a sequence of text characters in quotes Describe margins, letter spacing, and other properties, with either fixed or relative length units Understand how number, integer, and percentage values differ Explore CSS3 unit types for describing display resolution Use time values for transitions and animations

Go beyond HTML5's Audio tag and boost the audio capabilities of your web application with the Web Audio API. Packed with lots of code examples, crisp descriptions, and useful illustrations, this concise guide shows you how to use this JavaScript API to make the sounds and music of your games and interactive applications come alive. You need little or no digital audio expertise to get started. Author Boris Smus introduces you to digital audio concepts, then shows you how the Web Audio API solves specific application audio problems. You'll not only learn how to synthesize and process digital audio, you'll also explore audio analysis and visualization with this API. Learn Web Audio API, including audio graphs and the audio nodes Provide quick feedback to user actions by scheduling sounds with the API's precise timing model Control gain, volume, and loudness, and dive into clipping and crossfading Understand pitch and frequency: use tools to manipulate soundforms directly with JavaScript Generate synthetic sound effects and learn how to spatialize sound in 3D space Use Web Audio API with the Audio tag, getUserMedia, and the Page Visibility API

blogdown: Creating Websites with R Markdown provides a practical guide for creating websites using the blogdown package in R. In this book, we show you how to use dynamic R Markdown documents to build static websites featuring R code (or other programming languages) with automatically rendered output such as graphics, tables, analysis results, and HTML widgets. The blogdown package is also suitable for technical writing with elements such as citations, footnotes, and LaTeX math. This makes blogdown an ideal platform for any website designed to communicate information about data science, data analysis, data visualization, or R programming.

Note that blogdown is not just for blogging or sites about R; it can also be used to create general-purpose websites. By default, blogdown uses Hugo, a popular open-source static website generator, which provides a fast and flexible way to build your site content to be shared online. Other website generators like Jekyll and Hexo are also supported.

In this book, you will learn how to:

- Build a website using the blogdown package;

- Create blog posts and other website content as dynamic documents that can be easily edited and updated;

- Customize Hugo templates to suit your site’s needs;

- Publish your website online;

- Migrate your existing websites to blogdown and Hugo.

Yihui Xie is a software engineer at RStudio. He has authored and co-authored several R packages, including knitr, rmarkdown, bookdown, blogdown, shiny, xaringan, and animation. He has published two other books, Dynamic Documents with R and knitr and bookdown: Authoring Books and Technical Documents with R Markdown.

Amber Thomas is a data journalist and "maker" at the online publication of visual essays: The Pudding (https://pudding.cool). Her educational background was marine biology, but she has a strong love of data analysis, visualization, and storytelling.

Alison Presmanes Hill is an Associate Professor of Pediatrics at Oregon Health & Science University, where she teaches Computer Science courses on data analysis, data science, and visualization. Her research focuses on using computational methods to study the development of children with neurodevelopmental disorders, in particular Autism Spectrum Disorders.

As the most popular image-editing application on the market today, Adobe Photoshop is an indispensable part of any creative designer's toolkit. Mastering Photoshop for photo retouching or general design work should be the first step on your path to a career in the visual design field. Learn Adobe Photoshop CC by building cool creative projects that teach you how to: Fix common problems with photographs Colorize black and white photos Design eye-catching invitations and fliers Create fantastic composite images by combining elements from different photos Design your own wallpaper for your computer or phone This study guide uses more than 13 hours of video integrated with text to help you gain real-world skills that will get you started in your career in visual design using Adobe Photoshop CC. It lays the foundation for taking the Adobe Certified Associate (ACA) certification exam and helps prepare you for an entry-level position in a competitive job market. Purchasing this book gives you access to valuable online extras. Follow the instructions in the book's "Getting Started" section to unlock access to: Web Edition containing instructional video embedded in the complete text of the book with interactive review questions along with product updates Downloadable lesson files you need to work through the projects in the book

The miniature web applications known as gadgets (or widgets) are a key component of the distributed web and an ideal way to publish your content far beyond the reach of your own web site. Packaging web content and functionality into a gadget enables it to be seen anywhere from iGoogle to the iPhonewherever the user may be, on or off the traditional web. Everyone can access your content without having to visit your web site.

This book is a practical guide to building gadgets that will work everywhere, from handheld devices to any site on the web. The core methodology is to develop a single code base that will run on all platforms, multiplying the syndication opportunities for maximum return on your development investment. Extending this approach is a technique of abstracting key API calls from the various gadget platforms into a single interface layer, implemented in the book as a compact JavaScript class, allowing your gadgets full access to every platform's power without your having to rewrite your code for each. Learn the key concepts for successfully syndicating web content via gadgets. Build platform-agnostic gadgets that run on all the major web portals. Deploy your gadgets to web-enabled handheld devices. What you'll learn You'll learn how to design a successful web gadget, build it efficiently, and deploy it painlessly to a dozen platforms from a single code base. In the process, your web content will gain far greater exposure than is possible with a traditional web site alone. Who this book is for

This book is for seasoned web professionals with solid experience in XHTML/CSS and JavaScript who are already building web sites and applications that they want to take to the next level. Server-side programming experience (PHP, ASP, etc.) is beneficial but not required. Table of Contents Introducing Web Gadgets Designing the Core Gadget Developing for Multiple Platforms Netvibes iGoogle Windows Mac OS X Dashboard Opera Windows Mobile Symbian S60 iPhone Android The Future of Web Gadgets

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve. This book is a comprehensive guide to the tips, techniques, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. "Website Optimization" combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: search engine optimization - addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings; pay-per-click optimization - including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips; and, optimizing conversion rates - increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans.In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to also teach you: web performance tuning - optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability; advanced tuning - including client-side techniques, such as on-demand content, progressive enhancement, and inline images to save HTTP requests (plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic); and, web metrics - illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures, including Pathloss and waterfall graphs, "Website Optimization" not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Slow websites infuriate users. Lots of people can visit your web site or use your web application - but you have to be prepared for those visitors, or they won't come back. Your sites need to be built to withstand the problems success creates. "Building Scalable Web Sites" looks at a variety of techniques for creating sites which can keep users cheerful even when there are thousands or millions of them. Flickr.com developer, Cal Henderson, explains how to build sites so that large numbers of visitors can enjoy them. Henderson examines techniques that go beyond sheer speed, exploring how to coordinate developers, support international users, and integrate with other services from email to SOAP to RSS to the APIs exposed by many Ajax-based web applications. This book uncovers the secrets that you need to know for back-end scaling, architecture and failover so your websites can handle countless requests. You'll learn how to take the "poor man's web technologies" - Linux, Apache, MySQL and PHP or other scripting languages - and scale them to compete with established "store bought" enterprise web technologies. Toward the end of the book, you'll discover techniques for keeping web applications running with event monitoring and long-term statistical tracking for capacity planning. If you're about to build your first dynamic website, then "Building Scalable Web Sites" isn't for you. But if you're an advanced developer who's ready to realize the cost and performance benefits of a comprehensive approach to scalable applications, then let your fingers do the walking through this convenient guide.

Ajax, the popular term for Asynchronous JavaScript and XML, is one of the most important combinations of technologies for web developers to know these days. With its rich grouping of technologies, Ajax developers can create interactive web applications with XML-based web services, using JavaScript in the browser to process the web server response.

Taking complete advantage of Ajax, however, requires something more than your typical "how-to" book. What it calls for is "Ajax Hacks" from O'Reilly. This valuable guide provides direct, hands-on solutions that take the mystery out of Ajax's many capabilities. Each hack represents a clever way to accomplish a specific task, saving you countless hours of searching for the right answer.

A smart collection of 80 insider tips and tricks, "Ajax Hacks" covers all of the technology's finer points. Want to build next-generation web applications today? This book can show you how. Among the multitude of topics addressed, it shows you techniques for:

Using Ajax with Google Maps and Yahoo Maps

Displaying Weather.com data

Scraping stock quotes

Fetching postal codes

Building web forms with auto-complete functionality

"Ajax Hacks" also features a number of advanced hacks for accelerated web developers. Discover how to create huge, maintainable bookmarklets, how to use client-side storage for Ajax applications, and how to call a built-in Java object from JavaScript using Ajax. The book even addresses best practices for testing Ajax applications and improving maintenance, performance, and reliability for JavaScript code.

The latest in O"Reilly's celebrated Hacks series, "Ajax Hacks" smartlycomplements other O'Reilly titles such as "Head Rush Ajax" and "JavaScript: The Definitive Guide,"

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be 'findable' in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking "Information Architecture for the World Wide Web", the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability. Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of way finding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet. The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life. "Ambient Findability" doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond? Peter Morville takes you on a thought-provoking tour of these themes and more - ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

Foundation Expression Blend 4 with Silverlight takes you through your first steps in creating rich Internet applications (RIAs) using the latest release of Microsoft's technology. You'll explore features such as custom user controls that you can reuse throughout your projects and the media element that allows you to easily add sound and video to your applications. Silverlight 4 enables you to rapidly develop compelling, cross-platform RIAs using the extensive .NET 4 libraries, the powerful, design friendly Blend 4 integrated development environment (IDE), and an enhanced workflow that allows designers and developers to work on the same set of files at the same time. At the end, you'll put everything you have learned together to create a sample Silverlight 4 website. Whether you're an experienced .NET or web developer, or you're just starting out, this book will provide you with all you need to create RIAs with Expression Blend 4. Develop stunning RIAs in a short time using Blend 4 and Silverlight 4. Learn basic object-oriented programming principles. Get familiar with the Blend 4 development environment.

From custom fonts to ad-hoc font families you assemble out of a variety of individual faces, CSS 3 gives you more typographic options than ever before. This concise guide shows you how to use CSS properties to gain a fine-grained and wide-ranging influence over how you display fonts on the Web. Short and sweet, this book is an excerpt from the upcoming fourth edition of CSS: The Definitive Guide. When you purchase either the print or the ebook edition of Fonts, you'll receive a discount on the entire Definitive Guide once it's released. Why wait? Learn how to choose and manipulate fonts right away. Specify font families and their generic alternatives Use @font-face to specify customized downloadable fonts Size your fonts with absolute or relative scales, percentages, or length units Understand the difference between italic and oblique styles Learn how to specify or suppress a font's kerning data and other font features Synthesize your own variants for fonts that lack bold or italic text

Build beautiful interactive maps on your Drupal website, and tell engaging visual stories with your data. This concise guide shows you how to create custom geographical maps from top to bottom, using Drupal 7 tools and out-of-the-box modules. You'll learn how mapping works in Drupal, with examples on how to use intuitive interfaces to map local events, businesses, groups, and other custom data.

Although building maps with Drupal can be tricky, this book helps you navigate the system's complexities for creating sophisticated maps that match your site design. Get the knowledge and tools you need to build useful maps with Drupal today. Get up to speed on map projections, the ethics of making maps, and the challenges of building them online Learn how spatial data is stored, input by users, manipulated, and queried Use the OpenLayers or GMap modules to display maps with lists, tables, and data feeds Create rich, custom interactions by applying geolocation Customize your map's look and feel with personalized markers, map tiles, and map popups Build modules that add imaginative and engaging interactions

A web application involves many specialists, but it takes people in web ops to ensure that everything works together throughout an application's lifetime. It's the expertise you need when your start-up gets an unexpected spike in web traffic, or when a new feature causes your mature application to fail. In this collection of essays and interviews, web veterans such as Theo Schlossnagle, Baron Schwartz, and Alistair Croll offer insights into this evolving field. You'll learn stories from the trenches--from builders of some of the biggest sites on the Web--on what's necessary to help a site thrive. Learn the skills needed in web operations, and why they're gained through experience rather than schooling Understand why it's important to gather metrics from both your application and infrastructure Consider common approaches to database architectures and the pitfalls that come with increasing scale Learn how to handle the human side of outages and degradations Find out how one company avoided disaster after a huge traffic deluge Discover what went wrong after a problem occurs, and how to prevent it from happening again

Contributors include:

John Allspaw Heather Champ Michael Christian Richard Cook Alistair Croll Patrick Debois Eric Florenzano Paul Hammond Justin Huff Adam Jacob Jacob Loomis Matt Massie Brian Moon Anoop Nagwani Sean Power Eric Ries Theo Schlossnagle Baron Schwartz Andrew Shafer

With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.

Get a Jump Start on the popular CSS preprocessor Sass today! Using Sass, you can write your stylesheets in a more concise, dynamic, and readable way, and cut down many of the tedious repetitive tasks that come with writing vanilla CSS. Sass simplifies your stylesheets, adding some useful features missing from CSS. Most importantly, Sass will save you time. This book provides a thorough introduction to Sass for the beginner. In it, you'll learn: What preprocessors are and how they can be useful Installation and getting started Variables, mixins, and functions Loops and conditions Nesting Extend Warnings & errors Project architecture The Sass ecosystem And more!

Whether you're promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex features of WordPress 3.0 to make your website work well, too.

You'll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you'll be working with real WordPress files: The book's website provides pre-fab WordPress themes to download and work with as you follow along with the text.Gain immediate experience with WordPress 3.0, the June 2010 release of the softwareGet your site up and running by setting up a MySQL database and creating configuration filesWork with the Wordpress platform to create posts and pages, learn the difference between tags and categories, edit content, moderate comments, and manage spamExplore how to extend Wordpress with plugins and templatesConvert custom designs (in HTML and CSS) into functional themes and use them in WordPress

We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First WordPress uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

This short SitePoint book provides readers with a fun and yet practical introduction to Sinatra, a framework that makes web development with Ruby extremely simple. It's not intended to be a completely comprehensive guide to the framework or an in-depth Ruby tutorial, but will quickly get you up to speed with Sinatra and give you the confidence to start experimenting on your own.The book is built around a real-life example project: a content management system. It's a fun and easily understandable project that is used to demonstrate the concepts outlined in the book in a practical way.This is a clear, approachable and very easy-to-follow book that will get you to to speed with Sinatra in no time.

This book will show you how to set up a WPF/Blend environment and teach you the basics of WPF. It covers everything from the first install of Blend and Silverlight up to creating your first designs and showing you how to start developing in WPF/Blend with real world examples. It also covers advanced topics such as XAML and 3D. Learn Microsoft Expression Blend 2 from scratch Create dynamic and interactive web interface designs Learn how to program in XAML for advanced effects What you'll learn How to get Microsoft Expression Blend 2 up and running on your computer How to use the Blend interface How to create basic UI elements in Blend How to add audio and video to your Blend files How to use XAML to add interactivity How to publish the Blend application and display it on a web page Who is this book for? Web designers and developers wanting to learn Expression Blend 2 from the ground up.

Silverlight is a lightweight browser plugin that frees your code from the traditional confines of the browser. It's a ruleschanging, groundbreaking technology that allows you to run rich client applications right inside the browser. Even more impressively, it's able to host true .NET applications in nonMicrosoft browsers (like Firefox) and on nonMicrosoft platforms (like Mac OS X). Silverlight is stillevolving fast, and you need a reliable guidebook to make sense of it.

With fourcolor graphics and screenshots throughout, Pro Silverlight 2 in C# 2008 is the perfect reference: you'll learn about the features that put Silverlight in direct competition with Adobe Flash, such as rich support for 2D drawing, animations, and media playback, and best of all, you'll experience the plumbing of .NET and the design model of WPF through Silverlightall of the same .NET technology that developers use to design nextgeneration Windows applications. Author Matthew MacDonald provides an expertly crafted tutorial, written from professional developer to professional developer. You'll learn to create rich media applications using Silverlight in the environment you're most productive in, no matter what the target platform. What you'll learn Develop rich media applications using Silverlight across browsers and platformsCreate a project, set up a layout, and use controlsHandle 2D drawing, animation, and media playback through Windows Presentation Foundation (WPF)Integrate web services supportUse Silverlight in conjunction with ASP.NET and its interactions with HTML Who this book is for

.NET developers encountering Silverlight for the first time. No prior knowledge of WPF or ASP.NET is assumed.

Well before Ajax and Microsoft's Windows Presentation Foundation hit the scene, Macromedia offered the first method for building web pages with the responsiveness and functionality of desktop programs with its Flash-based "Rich Internet Applications". Now, new owner Adobe is taking Flash and its powerful capabilities beyond the Web and making it a full-fledged development environment. Rather than focus on theory, the ActionScript 3.0 Cookbook concentrates on the practical application of ActionScript, with more than 300 solutions you can use to solve a wide range of common coding dilemmas. You'll find recipes that show you how to: Detect the user's Flash Player version or their operating system Build custom classes Format dates and currency types Work with strings Build user interface components Work with audio and video Make remote procedure calls using Flash Remoting and web services Load, send, and search XML data And much, much more ...Each code recipe presents the Problem, Solution, and Discussion of how you can use it in other ways or personalize it for your own needs, and why it works. You can quickly locate the recipe that most closely matches your situation and get the solution without reading the whole book to understand the underlying code. Solutions progress from short recipes for small problems to more complex scripts for thornier riddles, and the discussions offer a deeper analysis for resolving similar issues in the future, along with possible design choices and ramifications. You'll even learn how to link modular ActionScript pieces together to create rock-solid solutions for Flex 2 and Flash applications. When you're not sure how ActionScript 3.0 works or how to approach a specific programming dilemma, you can simply pick up the book, flip to the relevant recipe(s), and quickly find the solution you're looking for. Adobe Developer Library is a co-publishing partnership between O'Reilly Media and Adobe Systems, Inc. and is designed to produce the number one information resources for developers who use Adobe technologies. Created in 2006, the Adobe Developer Library is the official source for comprehensive learning solutions to help developers create expressive and interactive web applications that can reach virtually anyone on any platform. With top-notch books and innovative online resources covering the latest in rich Internet application development, the Adobe Developer Library offers expert training and in-depth resources, straight from the source.

Chatbots offer exceptional services to end-users due to various factors including the ability to respond to customers' requests quickly according to their convenience. Given the magnitude of research and interest in chatbots, further study on several vital and evolving concerns including human-bot interaction, chatbot adoption, chatbot architecture and design considerations, and chatbot evaluation is required to ensure the technology is utilized appropriately. Trends, Applications, and Challenges of Chatbot Technology provides novel research content and reviews of current chatbot technology and sheds light on challenges and open questions as well as possible research directions. Covering key topics such as human-computer interaction, customer support, and algorithms, this reference work is ideal for computer scientists, industry professionals, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Bring in more customers with your own web site! Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer! Learn essential HTML skills Plan your site architecture Add style to your web site using Cascading Style Sheets (CSS) Make your pages come alive with JavaScript elements Increase leads, conversions, and sales using search engine optimization (SEO) Set up pay-per-click advertising, including Google AdWords Track metrics with hit meters Market your site on Facebook Create a shopping cart and enable credit card transactions

Die Optimierung des Web-Auftritts ist fur Entscheider und Mediengestalter ein wesentliches Ziel ihrer Tatigkeit. Anhand von Erkenntnissen der Ergonomie und Arbeitswissenschaft erklart der Autor, was Besucher auf Internetseiten fesselt und zum Kauf anregt, aber auch, was abschreckt. Fur die Planung eines erfolgreichen E-Business-Auftritts vermittelt das Buch wichtige Grundsatze. Fur das Design einer Informationsseite werden Internet-spezifische Prasentationsregeln erlautert, deren Ziel ein Internet-Auftritt ist. Ein Uberblick uber die grundlegenden Internet-Konzepte rundet das Werk ab."