Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely: Execute a link audit and competitor analysis Develop a structured, long-term link-building strategy Identify and approach quality, top-ranking websites with a value proposition Differentiate links for traffic from links for ranking Keep on the right side of search engine guidelines

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

Web mapping technologies continue to evolve at an incredible pace. Technology is but one facet of web map creation, however. Map design, aesthetics, and user-interactivity are equally important for effective map communication. From interactivity to graphical user interface design, from symbolization choices to animation, and from layout to typeface and color selection, Web Cartography offers the first comprehensive overview and guide for designing beautiful and effective web maps for a variety of devices. Written for those with a basic understanding of mapmaking, but who may not have an in-depth knowledge of web design, this book explains how to create effective interaction, animation, and layouts for maps in online and mobile platforms. Concept-driven, this reference emphasizes cartographic principles for web and mobile map design over specific software techniques. It focuses on key design concepts that will remain true regardless of software technologies used. The book is supplemented with a website providing links to stellar web maps, video tutorials and lectures, do-it-yourself labs, map critique exercises, and links to others' tutorials. Approachable, clear, and concise, the book provides a nontechnical, approachable guide to map design for the web. It provides best practices for map communication, based on spatial data visualization and graphic design theory. By carefully avoiding overly technical jargon, it provides a solid launching pad from which students, practitioners, and innovators can begin to design aesthetically pleasing and intuitive web maps.

Networks powered by algorithms are pervasive. Major contemporary technology trends - Internet of Things, Big Data, Digital Platform Power, Blockchain, and the Algorithmic Society - are manifestations of this phenomenon. The internet, which once seemed an unambiguous benefit to society, is now the basis for invasions of privacy, massive concentrations of power, and wide-scale manipulation. The algorithmic networked world poses deep questions about power, freedom, fairness, and human agency. The influential 1997 Federal Communications Commission whitepaper "Digital Tornado" hailed the "endless spiral of connectivity" that would transform society, and today, little remains untouched by digital connectivity. Yet fundamental questions remain unresolved, and even more serious challenges have emerged. This important collection, which offers a reckoning and a foretelling, features leading technology scholars who explain the legal, business, ethical, technical, and public policy challenges of building pervasive networks and algorithms for the benefit of humanity. This title is also available as Open Access on Cambridge Core.

If you're a solo website designer or part of a small team itching to build interesting projects with Drupal, this concise guide will get you started. Drupal's learning curve has thrown off many experienced designers, particularly the way it handles design challenges. This book shows you the lifecycle of a typical Drupal project, with emphasis on the early stages of site planning. Learn how to efficiently estimate and set up your own project, so you can focus on ways to make your vision a reality, rather than let project management details constantly distract you. Plan and estimate your project by discovering your client's goals and audience perceptions Discover how Drupal works under the hood, and learn basic DrupalSpeak Frame the UX design challenge through a deeper understanding of your site's intended users Get real content for your project as early as possible--before you start prototyping Choose the right modules for your project, and learn about several go-to modules Understand how to walk clients through the Drupal design and development process

What Will You Learn: The what, why and how behind a variety of JavaScript Node frameworks, including Polymer, Aurelia, Svelte, and more. How to choose the right Node framework for different types of project How to ensure server-side optimization is done correctly, even if you are not a server admin Guide to JS tools such as Gulp, Grunt and npm

Are digital interfaces controlling more than we realise? Can designers take responsibility, and should they? From domestic appliances like Siri and Amazon Echo, to large scale Facebook manipulation and Google search prediction, digital interfaces are ubiquitous in everyday life and their influences affect how people live, feel and behave. As they grow in complexity and increase integration into our lives we need to address the social, ethical, political and aesthetic responsibilities of those designing and creating the computer systems all around us. Through discussion with cutting-edge designers and thinkers and with international examples, the authors explain how we need an expanded aesthetic, critical and ethical awareness on the part of designers willing to act with sensitivity and understanding towards the people they design for and with. This critical take on the process and implications of interface design looks beyond the mechanics of making, and into the techno-political realm of deliberate and unintended consequences.

ActionScript 3.0 is a huge upgrade to Flash's programming language. The enhancements to ActionScript's performance, feature set, ease of use, cleanliness, and sophistication are considerable. Essential ActionScript 3.0 focuses on the core language and object-oriented programming, along with the Flash Player API. Essential ActionScript has become the #1 resource for the Flash and ActionScript development community, and the reason is the author, Colin Moock. Many people even refer to it simply as "The Colin Moock book." And for good reason: No one is better at turning ActionScript inside out, learning its nuances and capabilities, and then explaining everything in such an accessible way. Colin Moock is not just a talented programmer and technologist; he's also a gifted teacher. Essential ActionScript 3.0 is a radically overhauled update to Essential ActionScript 2.0. True to its roots, the book once again focuses on the core language and object-oriented programming, but also adds a deep look at the centerpiece of Flash Player's new API: display programming. Enjoy hundreds of brand new pages covering exciting new language features, such as the DOM-based event architecture, E4X, and namespaces--all brimming with real-world sample code. The ActionScript 3.0 revolution is here, and Essential ActionScript 3.0's steady hand is waiting to guide you through it. Adobe Developer Library is a co-publishing partnership between O'Reilly Media and Adobe Systems, Inc. and is designed to produce the number one information resources for developers who use Adobe technologies. Created in 2006, the Adobe Developer Library is the official source for comprehensive learning solutions to help developers create expressive and interactive web applications that can reach virtually anyone on any platform. With top-notch books and innovative online resources covering the latest in rich Internet application development, the Adobe Developer Library offers expert training and in-depth resources, straight from the source.

Even if you know the Apache web server inside and out, you still need an occasional on-the-job reminder - especially if you're moving to the newer Apache 2.x. This book gives you exactly what you need to get the job done without forcing you to plow through a cumbersome doorstop of a reference. "Apache 2 Pocket Reference" offers essential information to help you configure and maintain the server quickly, with brief explanations that get directly to the point. The second edition covers Apache 2.x as well as popular Apache 1.3.x still used by many web masters, web administrators, programmers, and others. This new edition includes: summaries of command-line options, configuration directives, and modules; key information about Apache support utilities; and, compatibility issues between Apache 1.3.x and Apache 2.x. Apache remains a key component in the vast majority of networks on the Web, currently running more than half of the world's sites. Whether you manage huge e-commerce operations, corporate intranets, or small hobby websites, "Apache 2 Pocket Reference" is ideal for savvy administrators who no long need detailed tutorials - and it's just the right size for your tote bag.

Scalable Vector Graphics (SVG) is an image format, so text isn't the first thing you might think of when considering its uses. But one of SVG's key features is its ability to encode text in a machine-readable form. This book takes a deep dive into the use of text within SVG to explore the creative possibilities as well as the potential pitfalls. You'll start with SVG's text basics, and then learn methods for using SVG to generate complex layouts. If you're an intermediate SVG developer familiar with CSS-styled HTML text, you're ready to get going. This book covers: The SVG text and tspan elements, and basic attributes for positioning simple text labels within a graphic SVG's fill and stroke properties for controlling text's visual appearance Complex text layouts, using formatted poetry as examples Features to set the position and orientation of individual text characters Multidirectional text, including right-to-left horizontal text and vertical text Curved or complex text layouts with the textPath element Font options for your SVG, including web fonts, and their impact on text layout

Dreamweaver CC is a powerful tool for designing all kinds of websites, from those with simple, static pages to interactive, media-driven sites for desktop, laptop, and mobile devices. But the program still doesn't include a printed guide to its amazing capabilities. That's where this Missing Manual comes in. With hands-on tutorials and coverage of every feature, you'll learn to build, deploy, and manage sites whether you're an experienced designer or just getting started. The important stuff you need to know: Dive into page design. Quickly learn the basics of working with text, images, links, and tables. Edit pages in Live view. Dynamically add elements to live pages and immediately see the results. Design once, and for all. Build fluid-grid sites that adapt themselves to desktop, tablet, and mobile devices. Troubleshoot your HTML. Use the new Element Quick View to reveal the hierarchy of page elements. Style with ease. Tap Dreamweaver's enhanced CSS Designer to copy and paste styles. Enhance Dreamweaver. Get new program features with add-ons that integrate directly with Dreamweaver. Bring your pages to life. Use jQuery UI to add interactive page elements like tabbed content panels. Create universal pages. Avoid browser incompatibility with workarounds.

Welcome to our multi-device world, a world where a user's experience with one application can span many devices--a smartphone, a tablet, a computer, the TV, and beyond. This practical book demonstrates the variety of ways devices relate to each other, combining to create powerful ensembles that deliver superior, integrated experiences to your users.Learn a practical framework for designing multi-device experiences, based on the 3Cs--Consistent, Complementary, and Continuous approachesGraduate from offering everything on all devices, to delivering the right thing, at the right time, on the best (available) deviceApply the 3Cs framework to the broader realm of the Internet of Things, and design multi-device experiences that anticipate a fully connected worldLearn how to measure your multi-device ecosystem performanceGet ahead of the curve by designing for a more connected future

We're all familiar with smart TVs making suggestions on our future watching, real-world exercise data being transferred into stats and infographics on our workout apps and turning up our home heating before we start our commute - but how does this world of technological interfaces affect our actions and perceptions of self?When society relies on computer models and their interfaces to explain and predict everything from love to geopolitical conflicts, our own behaviour and choices are artificially changed. Zachary Kaiser explores the harmful social consequences of this idea - balanced against speed and ease for the user - and how design practice and education can respond positively. - Concepts of freedom vs convenience - Smart objects and manipulation - Real world information transformed into data - Technology's decisions made on our behalf

For years now, web developers have used powerful application servers like PHP and Node that could create our web apps. But recently there's been a shift between how much we can do on an application server versus how much we can do on the browser itself-as well as what we can do on a mobile app. This practical book shows readers how static site generators provide a powerful middle ground between a full app server deployment and a simple collection of static files. Written by two leading developers in the JavaScript community, this book teaches front-end designers, front-end developers, web developers, and web designers how static site generators work, the benefits you can expect, and what options are available. You'll learn how to deliver static site files to the end user exactly as they are on the server, without using a server-side language or a database, using HTML, CSS, and JavaScript. Static websites today are just like vinyl LPs: they're coming back. With this book, you'll discover just how these websites still fulfill a vital need for bloggers as well as people who just want to disseminate information.

blogdown: Creating Websites with R Markdown provides a practical guide for creating websites using the blogdown package in R. In this book, we show you how to use dynamic R Markdown documents to build static websites featuring R code (or other programming languages) with automatically rendered output such as graphics, tables, analysis results, and HTML widgets. The blogdown package is also suitable for technical writing with elements such as citations, footnotes, and LaTeX math. This makes blogdown an ideal platform for any website designed to communicate information about data science, data analysis, data visualization, or R programming.

Note that blogdown is not just for blogging or sites about R; it can also be used to create general-purpose websites. By default, blogdown uses Hugo, a popular open-source static website generator, which provides a fast and flexible way to build your site content to be shared online. Other website generators like Jekyll and Hexo are also supported.

In this book, you will learn how to:

- Build a website using the blogdown package;

- Create blog posts and other website content as dynamic documents that can be easily edited and updated;

- Customize Hugo templates to suit your site’s needs;

- Publish your website online;

- Migrate your existing websites to blogdown and Hugo.

Yihui Xie is a software engineer at RStudio. He has authored and co-authored several R packages, including knitr, rmarkdown, bookdown, blogdown, shiny, xaringan, and animation. He has published two other books, Dynamic Documents with R and knitr and bookdown: Authoring Books and Technical Documents with R Markdown.

Amber Thomas is a data journalist and "maker" at the online publication of visual essays: The Pudding (https://pudding.cool). Her educational background was marine biology, but she has a strong love of data analysis, visualization, and storytelling.

Alison Presmanes Hill is an Associate Professor of Pediatrics at Oregon Health & Science University, where she teaches Computer Science courses on data analysis, data science, and visualization. Her research focuses on using computational methods to study the development of children with neurodevelopmental disorders, in particular Autism Spectrum Disorders.

If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You'll also learn how our human neurological need for quick, uncomplicated processes drives these metrics. Ideal for managers, this book's case studies demonstrate how Walmart, Staples.com, Mozilla, and other organizations significantly improved conversion rates through simple upgrades. Find out why happy customers return, while frustrated users can send your metrics-and your domain-into a tailspin. You'll explore: What happens neurologically when people encounter slow or interrupted processes How page speed affects metrics in retail and other industries, from media sites to SaaS providers Why internal applications are often slower than consumer apps, and how this hurts employee morale and productivity Common performance problems and the various technologies created to fight them How to pioneer new metrics, and create an organizational culture of performance