FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Understand your users, gain strategic insights, and make your product development more efficient with user experience mapping About This Book * Detailed guidance on the major types of User Experience Maps. * Learn to gain strategic insights and improve communication with stakeholders . * Get an idea on creating wireflows, mental model maps, ecosystem maps and solution maps Who This Book Is For This book is for Product Manager, Service Managers and Designers who are keen on learning the user experience mapping techniques. What You Will Learn * Create and understand all common user experience map types. * Use lab or remote user research to create maps and understand users better. * Design behavioral change and represent it visually. * Create 4D user experience maps, the "ultimate UX deliverable". * Capture many levels of interaction in a holistic view. * Use experience mapping in an agile team, and learn how maps help in communicating within the team and with stakeholders. * Become more user focused and help your organisation become user-centric. In Detail Do you want to create better products and innovative solutions? User Experience Maps will help you understand users, gain strategic insights and improve communication with stakeholders. Maps can also champion user-centricity within the organisation. Two advanced mapping techniques will be revealed for the first time in print, the behavioural change map and the 4D UX map. You will also explore user story maps, task models and journey maps. You will create wireflows, mental model maps, ecosystem maps and solution maps. In this book, the author will show you how to use insights from real users to create and improve your maps and your product. The book describes each major User Experience map type in detail. Starting with simple techniques based on sticky notes moving to more complex map types. In each chapter, you will solve a real-world problem with a map. The book contains detailed, beginner level tutorials on creating maps using different software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP or Microsoft Word. Even if you don't have access to any of those, each map type can also be drawn with pen and paper. Beyond creating maps, the book will also showcase communication techniques and workshop ideas. Although the book is not intended to be a comprehensive guide to modern user experience or product management, its novel ideas can help you create better solutions. You will also learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this map will give you hundreds of hours worth of user experience knowledge, from one of the world's leading UX consultants. It will change your users' world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case. Style and approach An easy to understand guide, filled with real world use cases on how to plan, prioritize and visualize your project on customer experience

Build SEO-friendly, progressive web applications that live on the web, mobile, or desktop, using the latest Angular Universal which is loaded with powerful features such as components, directives, and services Key Features Explore differences between server-side and client-side rendering Learn how to create a progressive web app with great SEO support Discover best practices and how to use them to develop an app Book DescriptionWith the help of Server-Side Enterprise Development with Angular, equip yourself with the skills required to create modern, progressive web applications that load quickly and efficiently. This fast-paced book is a great way to learn how to build an effective UX by using the new features of Angular 7 beta, without wasting efforts in searching for referrals. To start off, you'll install Angular CLI and set up a working environment, followed by learning to distinguish between the container and presentational components. You'll explore advanced concepts such as making requests to a REST API from an Angular application, creating a web server using Node.js and Express, and adding dynamic metadata. You'll also understand how to implement and configure a service worker using Angular PWA and deploy the server-side rendered app to the cloud. By the end of this book, you'll have developed skills to serve your users views that load instantly, while reaping all the SEO benefits of improved page indexing. What you will learn Identify what makes an Angular application SEO-friendly Generate commands to create components and services Distinguish between the container and presentational components Implement server-side rendering using Angular Universal Create a web server using Node.js and Express Add dynamic metadata to your web application Deploy a server-side rendered app to the cloud Implement and configure a service worker using Angular PWA Who this book is forServer-Side Enterprise Development with Angular is for you if you are an experienced front-end developer who wants to quickly work through examples that demonstrate all the key features of server-side development. You need some prior exposure to Angular to follow through this book.

An Introduction to Web Development: A Conceptual Approach introduces students to essential concepts of web development like design, copyright, netiquette, accessibility, and privacy and to essential content types like text, image, animation, sound, and video. Students explore topics such as: Internet cookies and how these may help or harm; avoiding Internet-based threats, like viruses, ransomware, and phishing attacks; ethics of image editing and selection; how web filtering provides different results of searches, newsfeeds, and other recommendations based on user characteristics; and the role of web-based applications and fake news. The second edition features new content focused on recent web-based threats to democratic societies. Events involving ransomware attacks, fake news, Russian dysinformatyea campaigns, United States voter manipulation, social media-based harassment of individuals, as well as the consequences of phishing certain high-profile individuals are discussed. Additionally, concepts central to media literacy are covered to help students counteract the influence of fake news and voter manipulation. Each chapter concludes with a self-quiz that contains topics for further discussion. The second edition contains an added chapter that introduces students to coding and web interactivity by encouraging students to adapt simple examples. By making use of free software in the embedded examples, An Introduction to Web Development allows students to learn important web development tools without incurring excessive expenses. The text effectively blends technical information and practical instruction. The book can be used in courses on introductory web development, digital literacy, and computer literacy with an internet focus.