With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be 'findable' in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking "Information Architecture for the World Wide Web", the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability. Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of way finding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet. The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life. "Ambient Findability" doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond? Peter Morville takes you on a thought-provoking tour of these themes and more - ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

Forms that Work: Designing Web Forms for Usability clearly explains exactly how to design great forms for the web. The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color). This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, which has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance. You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors. This book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals.

From custom fonts to ad-hoc font families you assemble out of a variety of individual faces, CSS 3 gives you more typographic options than ever before. This concise guide shows you how to use CSS properties to gain a fine-grained and wide-ranging influence over how you display fonts on the Web. Short and sweet, this book is an excerpt from the upcoming fourth edition of CSS: The Definitive Guide. When you purchase either the print or the ebook edition of Fonts, you'll receive a discount on the entire Definitive Guide once it's released. Why wait? Learn how to choose and manipulate fonts right away. Specify font families and their generic alternatives Use @font-face to specify customized downloadable fonts Size your fonts with absolute or relative scales, percentages, or length units Understand the difference between italic and oblique styles Learn how to specify or suppress a font's kerning data and other font features Synthesize your own variants for fonts that lack bold or italic text

Go beyond HTML5's Audio tag and boost the audio capabilities of your web application with the Web Audio API. Packed with lots of code examples, crisp descriptions, and useful illustrations, this concise guide shows you how to use this JavaScript API to make the sounds and music of your games and interactive applications come alive. You need little or no digital audio expertise to get started. Author Boris Smus introduces you to digital audio concepts, then shows you how the Web Audio API solves specific application audio problems. You'll not only learn how to synthesize and process digital audio, you'll also explore audio analysis and visualization with this API. Learn Web Audio API, including audio graphs and the audio nodes Provide quick feedback to user actions by scheduling sounds with the API's precise timing model Control gain, volume, and loudness, and dive into clipping and crossfading Understand pitch and frequency: use tools to manipulate soundforms directly with JavaScript Generate synthetic sound effects and learn how to spatialize sound in 3D space Use Web Audio API with the Audio tag, getUserMedia, and the Page Visibility API

Build beautiful interactive maps on your Drupal website, and tell engaging visual stories with your data. This concise guide shows you how to create custom geographical maps from top to bottom, using Drupal 7 tools and out-of-the-box modules. You'll learn how mapping works in Drupal, with examples on how to use intuitive interfaces to map local events, businesses, groups, and other custom data.

Although building maps with Drupal can be tricky, this book helps you navigate the system's complexities for creating sophisticated maps that match your site design. Get the knowledge and tools you need to build useful maps with Drupal today. Get up to speed on map projections, the ethics of making maps, and the challenges of building them online Learn how spatial data is stored, input by users, manipulated, and queried Use the OpenLayers or GMap modules to display maps with lists, tables, and data feeds Create rich, custom interactions by applying geolocation Customize your map's look and feel with personalized markers, map tiles, and map popups Build modules that add imaginative and engaging interactions

XQuery is the best language for querying, manipulating, and transforming XML and JSON documents. Because XML is in many ways the lingua franca of the digital humanities, learning XQuery empowers humanists to discover and analyze their data in new ways. Until now, though, XQuery has been difficult to learn because there was no textbook designed for non- or beginner programmers. XQuery for Humanists fills this void with an approachable guidebook aimed directly at digital humanists. Clifford B. Anderson and Joseph C. Wicentowski introduce XQuery in terms accessible to humanities scholars and do not presuppose any prior background in programming. It provides an informed, opinionated overview and recommends the best implementations, libraries, and paradigms to empower those who need it most. Emphasizing practical applicability, the authors go beyond the XQuery language to include the basics of underlying standards like XPath, related standards like XQuery Full Text and XQuery Update, and explain the difference between XQuery and languages like Python and R. This book will afford readers the skills they need to build and analyze large-scale documentary corpora in XML. XQuery for Humanists is immeasurably valuable to instructors of digital humanities and library science courses alike and likewise is a ready reference for faculty, graduate students, and librarians who seek to master XQuery for their projects.

Whether you're promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex features of WordPress 3.0 to make your website work well, too.

You'll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you'll be working with real WordPress files: The book's website provides pre-fab WordPress themes to download and work with as you follow along with the text.Gain immediate experience with WordPress 3.0, the June 2010 release of the softwareGet your site up and running by setting up a MySQL database and creating configuration filesWork with the Wordpress platform to create posts and pages, learn the difference between tags and categories, edit content, moderate comments, and manage spamExplore how to extend Wordpress with plugins and templatesConvert custom designs (in HTML and CSS) into functional themes and use them in WordPress

We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First WordPress uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

A web application involves many specialists, but it takes people in web ops to ensure that everything works together throughout an application's lifetime. It's the expertise you need when your start-up gets an unexpected spike in web traffic, or when a new feature causes your mature application to fail. In this collection of essays and interviews, web veterans such as Theo Schlossnagle, Baron Schwartz, and Alistair Croll offer insights into this evolving field. You'll learn stories from the trenches--from builders of some of the biggest sites on the Web--on what's necessary to help a site thrive. Learn the skills needed in web operations, and why they're gained through experience rather than schooling Understand why it's important to gather metrics from both your application and infrastructure Consider common approaches to database architectures and the pitfalls that come with increasing scale Learn how to handle the human side of outages and degradations Find out how one company avoided disaster after a huge traffic deluge Discover what went wrong after a problem occurs, and how to prevent it from happening again

Contributors include:

John Allspaw Heather Champ Michael Christian Richard Cook Alistair Croll Patrick Debois Eric Florenzano Paul Hammond Justin Huff Adam Jacob Jacob Loomis Matt Massie Brian Moon Anoop Nagwani Sean Power Eric Ries Theo Schlossnagle Baron Schwartz Andrew Shafer

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve. This book is a comprehensive guide to the tips, techniques, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. "Website Optimization" combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: search engine optimization - addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings; pay-per-click optimization - including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips; and, optimizing conversion rates - increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans.In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to also teach you: web performance tuning - optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability; advanced tuning - including client-side techniques, such as on-demand content, progressive enhancement, and inline images to save HTTP requests (plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic); and, web metrics - illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures, including Pathloss and waterfall graphs, "Website Optimization" not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Which colour should be used in websites to enhance the business? In what direction should the images on a webpage be placed so as to have the maximum number of enquiries? We are living in the era of accelerated scientific and technological progress for which the computer and Internet are playing the major roles. Keeping the essence of growth and necessity of ancient knowledge, this book lays down the principles of designing websites using our ancient Vedic concepts of Vastu Shastra to enhance our growth on the net.This book deals with a very new subject - Web Vastu, which is a fusion of the modern computer science with the Indian ancient science of directions (ie: Vastu Shastra). The world comprises five basic elements (Earth, Water, Air, Fire and Space), also known as the Paanchbhootas. Similarly, every website has five elements and any disturbances in any of these established elements can affect the performance of the website business directly or indirectly and this is what is introduced in this book.

Slow websites infuriate users. Lots of people can visit your web site or use your web application - but you have to be prepared for those visitors, or they won't come back. Your sites need to be built to withstand the problems success creates. "Building Scalable Web Sites" looks at a variety of techniques for creating sites which can keep users cheerful even when there are thousands or millions of them. Flickr.com developer, Cal Henderson, explains how to build sites so that large numbers of visitors can enjoy them. Henderson examines techniques that go beyond sheer speed, exploring how to coordinate developers, support international users, and integrate with other services from email to SOAP to RSS to the APIs exposed by many Ajax-based web applications. This book uncovers the secrets that you need to know for back-end scaling, architecture and failover so your websites can handle countless requests. You'll learn how to take the "poor man's web technologies" - Linux, Apache, MySQL and PHP or other scripting languages - and scale them to compete with established "store bought" enterprise web technologies. Toward the end of the book, you'll discover techniques for keeping web applications running with event monitoring and long-term statistical tracking for capacity planning. If you're about to build your first dynamic website, then "Building Scalable Web Sites" isn't for you. But if you're an advanced developer who's ready to realize the cost and performance benefits of a comprehensive approach to scalable applications, then let your fingers do the walking through this convenient guide.

Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project. The book is divided into six chapters, each focusing on different aspects of the interaction design industry. Exploring design projects from around the world, the authors include examples of the processes and creative decisions behind: - Apps, games and websites - Responsive branding - Complex, large-scale services - Interactive museum installations - Targeted promotions - Digital products which influence real-world situations Each case study includes behind-the-scenes development design work, interviews with key creatives and workshop projects to help you start implementing the techniques and working practices discussed in your own interaction design projects. From immersive tourist experiences, to apps which make day-to-day life easier, the detailed coverage of the design process shows how strategists, creatives and technologists are working with interactive technologies to create the engaging projects of the future.

Deliver an optimal user experience to all devices--including tablets, smartphones, feature phones, laptops, and large screens--by learning the basics of responsive web design. In this hands-on guide, UX designer Clarissa Peterson explains how responsive web design works, and takes you through a responsive workflow from project kickoff to site launch.

Ideal for anyone involved in the process of creating websites--not just developers--this book teaches you fundamental strategies and techniques for using HTML and CSS to design websites that not only adapt to any screen size, but also use progressive enhancement to provide a better user experience based on device capabilities such as touchscreens and retina displays.Start with content strategy before creating a visual designLearn why your default design should be for the narrowest screensExplore the HTML elements and CSS properties essential for responsive web designUse media queries to display different CSS styles based on a device's viewport widthHandle elements such as images, typography, and navigationUse performance optimization techniques to make your site lighter and faster

Get a Jump Start on the popular CSS preprocessor Sass today! Using Sass, you can write your stylesheets in a more concise, dynamic, and readable way, and cut down many of the tedious repetitive tasks that come with writing vanilla CSS. Sass simplifies your stylesheets, adding some useful features missing from CSS. Most importantly, Sass will save you time. This book provides a thorough introduction to Sass for the beginner. In it, you'll learn: What preprocessors are and how they can be useful Installation and getting started Variables, mixins, and functions Loops and conditions Nesting Extend Warnings & errors Project architecture The Sass ecosystem And more!

This title guides the reader through the process of creating a website from planning to search engine promotion, explaining everything in plain English.

This short SitePoint book provides readers with a fun and yet practical introduction to Sinatra, a framework that makes web development with Ruby extremely simple. It's not intended to be a completely comprehensive guide to the framework or an in-depth Ruby tutorial, but will quickly get you up to speed with Sinatra and give you the confidence to start experimenting on your own.The book is built around a real-life example project: a content management system. It's a fun and easily understandable project that is used to demonstrate the concepts outlined in the book in a practical way.This is a clear, approachable and very easy-to-follow book that will get you to to speed with Sinatra in no time.

Chatbots offer exceptional services to end-users due to various factors including the ability to respond to customers' requests quickly according to their convenience. Given the magnitude of research and interest in chatbots, further study on several vital and evolving concerns including human-bot interaction, chatbot adoption, chatbot architecture and design considerations, and chatbot evaluation is required to ensure the technology is utilized appropriately. Trends, Applications, and Challenges of Chatbot Technology provides novel research content and reviews of current chatbot technology and sheds light on challenges and open questions as well as possible research directions. Covering key topics such as human-computer interaction, customer support, and algorithms, this reference work is ideal for computer scientists, industry professionals, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Bring in more customers with your own web site! Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer! Learn essential HTML skills Plan your site architecture Add style to your web site using Cascading Style Sheets (CSS) Make your pages come alive with JavaScript elements Increase leads, conversions, and sales using search engine optimization (SEO) Set up pay-per-click advertising, including Google AdWords Track metrics with hit meters Market your site on Facebook Create a shopping cart and enable credit card transactions

Adobe Illustrator CC is the most popular vector illustration application available. Print and screen designers use it to create powerful artwork composed of shapes, color, and highly styled text. Illustrator is a necessary tool for anyone considering a career in the visual design or illustration field. Learn Adobe Illustrator CC by building cool creative projects that teach you how to: Design and illustrate a promotional postcard Style text to create a logotype for a business Combine illustrations and text to create infographics Trace a photograph to use in an eye-catching concert poster Design icons and graphics for a mobile device interface This study guide uses video integrated with text to help you gain real-world skills that will get you started in your career in graphic design using Adobe Illustrator CC 2018 and lays the foundation for taking the Adobe Certified Associate (ACA) certification exam in that field. A mix of 6 project-based lessons, 8 hours of practical videos, and interactive quizzes prepares you for an entry-level position in a competitive job market. Purchasing this book gives you access to valuable online extras. Follow the instructions in the book's "Getting Started" section to unlock access to: Web Edition containing instructional video embedded in the complete text of the book with interactive review questions along with product updates Downloadable lesson files you need to work through the projects in the book

Die Optimierung des Web-Auftritts ist fur Entscheider und Mediengestalter ein wesentliches Ziel ihrer Tatigkeit. Anhand von Erkenntnissen der Ergonomie und Arbeitswissenschaft erklart der Autor, was Besucher auf Internetseiten fesselt und zum Kauf anregt, aber auch, was abschreckt. Fur die Planung eines erfolgreichen E-Business-Auftritts vermittelt das Buch wichtige Grundsatze. Fur das Design einer Informationsseite werden Internet-spezifische Prasentationsregeln erlautert, deren Ziel ein Internet-Auftritt ist. Ein Uberblick uber die grundlegenden Internet-Konzepte rundet das Werk ab."