Use design to transform your ideas into powerful visuals that connect with the right audience, define your brand, or take your project to the next level. Students, entrepreneurs, community groups, social media influencers, bloggers or campaigners: this practical guide is for you, and everyone else who wants to learn how to communicate visually, combining the building blocks of type, photography, illustration, and colour to create designs that inform, influence, and enthral. All the key principles of graphic design are explained via a series of specially created, beautifully streamlined graphics that show, rather than tell, you what you need to know. In addition, detailed how-to demonstrations, hands-on workshops, and inspirational galleries of the best design will help you to achieve your aims, from creating a brand identity or setting the right mood by choosing the best typeface, to organizing the elements of a layout to boost your message and meaning. Ten step-by-step projects help you create your own bespoke designs - for websites, digital newsletters, e-commerce, invitations, posters, sales materials, and more. There's also plenty of practical advice, including tips on publishing online, dealing with printers, commissioning professionals, and finding free design tools. If you're ready to use the power of design to take your personal project or burgeoning business to the next level, Graphic Design for Everyone is a one-stop resource to becoming an effective, inspirational visual communicator.

Whether you're a budding blogger or seasoned web designer, WordPress is a brilliant tool for creating websites - once you know how to tap into its impressive features. The latest edition of this jargon-free Missing Manual shows you how to use WordPress's themes, widgets, and plug-ins to build just about any kind of site. The important stuff you need to know: Set up WordPress. Configure WordPress on your web host or get it running on your home computer. Create your site. Get hands-on instructions for building all types of websites, from blogs to business sites with ecommerce features. Jazz it up. Add picture galleries, slideshows, video clips, music players, and podcasts. Add features. Select from thousands of plug-ins to enhance your site's capabilities, from contact forms to a basic shopping cart. Build a truly unique site. Customize a WordPress theme to create a site that looks exactly the way you want. Attract an audience. Use SEO, site statistics, and social sharing to reach more people. Stay safe. Use backup and staging tools to protect your content and avoid catastrophe.

You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web. The important stuff you need to know: Master the basics. Learn HTML5, the language of the Web. Design good-looking pages. Use styles to build polished layouts. Get it online. Find a reliable web host and pick a good web address. Use time-saving tools. Learn free tools for creating web pages and tracking your visitors. Attract visitors. Make sure people can find your site through popular search engines like Google. Build a community. Encourage repeat visits with social media. Bring in the cash. Host Google ads, sell Amazon's wares, or push your own products that people can buy via PayPal. Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.

Several client-side storage options are available to web applications, but one area that's been lacking until now is file I/O - the ability to organize binary data into a true hierarchy of folders. That has changed with the advent of HTML5. With this book, you'll learn how to provide your applications with a file system that enables them to create, read, and write files and folders in a sandboxed section of the user's local filesystem. Author Eric Bidelman, a Senior Developer Programs Engineer on the Google Chrome team, provides several techniques and complete code examples for working with the HTML5 Filesystem API. * Learn common operations for working with files and directories * Become familiar with HTML5's storage use cases and security considerations * Understand the storage options available, including temporary, persistent, and unlimited * Write text or append data to an existing user file * Import files into your application by accessing a user's hard drive * Get techniques for using a file with filesystem, blob, or data URLs * Use the synchronous version of the HTML5 Filesystem API within a Web Worker context

CSS has grown from a language for formatting documents into a robust language for designing web applications. Its simplicity is deceptive, however. It belies the complexity of the box model, stacking contexts, specificity, and the cascade. CSS mastery lies in understanding these concepts and how to take advantage of them. This book will show you how to write better, more efficient CSS, and to use the plethora of the new cutting-edge CSS features available to the front-end developer. You'll also learn to master tools that will improve your workflow. Organize your CSS to create efficient, reusable, and maintainable code Discover complex layout techniques: grid layouts, multi-column layouts, and more Use advanced effects: transitions, transforms, filter effect, and animations Re-use and dynamically control CSS values with custom properties Combine CSS and SVG to create seriously powerful graphics This edition has been thoroughly updated to cover newer CSS features and techniques, including new chapters on visual effects and managing document scroll.

Networks powered by algorithms are pervasive. Major contemporary technology trends - Internet of Things, Big Data, Digital Platform Power, Blockchain, and the Algorithmic Society - are manifestations of this phenomenon. The internet, which once seemed an unambiguous benefit to society, is now the basis for invasions of privacy, massive concentrations of power, and wide-scale manipulation. The algorithmic networked world poses deep questions about power, freedom, fairness, and human agency. The influential 1997 Federal Communications Commission whitepaper "Digital Tornado" hailed the "endless spiral of connectivity" that would transform society, and today, little remains untouched by digital connectivity. Yet fundamental questions remain unresolved, and even more serious challenges have emerged. This important collection, which offers a reckoning and a foretelling, features leading technology scholars who explain the legal, business, ethical, technical, and public policy challenges of building pervasive networks and algorithms for the benefit of humanity. This title is also available as Open Access on Cambridge Core.

Foundations of Digital Art and Design, Second Edition Fuses design fundamentals and software training into one cohesive approach! All students of digital design and production-whether learning in a classroom or on their own-need to understand the basic principles of design. These principles are often excluded from books that teach software. Foundations of Digital Art and Design reinvigorates software training by integrating design exercises into tutorials that fuse design fundamentals and core Adobe Creative Cloud skills. The result is a comprehensive design learning experience organized into five sections that focus on vector art, photography, image manipulation, typography, and effective work habits for digital artists. Design topics and principles include: Bits, Dots, Lines, Shapes, Unity, Rule of Thirds, Zone System, Color Models, Collage, Appropriation, Gestalt, The Bauhaus Basic Course Approach, Continuity, Automation, and Revision. This book: Teaches art and design principles with references to contemporary digital art alongside digital tools and processes in Adobe Creative Cloud Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design colleges Times each lesson to be used in 50 to 90-minute class sessions with additional practice materials available online Includes free video screencasts that demonstrate key concepts in every chapter Download work files and bonus chapters, view screencasts, connect with the author online and more; see the Introduction to the book for details. "This ambitious book teaches visual thinking and software skills together. The text leads readers step-by-step through the process of creating dynamic images using a range of powerful applications. The engaging, experimental exercises take this project well beyond the typical software guide." ELLEN LUPTON, co-author of Graphic Design: The New Basics

* PHP is the leading programming language for developing dynamic web applications. The simplicity of PHP, the ease of development, a large community, and the expansive repository of open source PHP libraries, make it a favorite of web designers and developers. * Describes many useful and popular packages for PHP; Explains how to maintain your own local package repository * Provides lots of examples of how to use little- or poorly-documented PHP packages.

If you want to design successful user interfaces then you need clear and effective visual communication. Interface Design will help you achieve this using a range of incisive case studies, interviews with professional designers and clear hands-on advice to help you produce user-focused front-end designs for a range of digital media interfaces. This book introduces the major elements of graphic design for digital media - layout, colour, iconography, imagery and typography, and shows how these visual communication basics can combine to produce positive interactive user experiences. With practical advice on improving communication between designers and developer, and a tantalizing look at designing interactivity for all five senses, this is a must-have introduction to developing interfaces that users will love.

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Even if you know the Apache web server inside and out, you still need an occasional on-the-job reminder - especially if you're moving to the newer Apache 2.x. This book gives you exactly what you need to get the job done without forcing you to plow through a cumbersome doorstop of a reference. "Apache 2 Pocket Reference" offers essential information to help you configure and maintain the server quickly, with brief explanations that get directly to the point. The second edition covers Apache 2.x as well as popular Apache 1.3.x still used by many web masters, web administrators, programmers, and others. This new edition includes: summaries of command-line options, configuration directives, and modules; key information about Apache support utilities; and, compatibility issues between Apache 1.3.x and Apache 2.x. Apache remains a key component in the vast majority of networks on the Web, currently running more than half of the world's sites. Whether you manage huge e-commerce operations, corporate intranets, or small hobby websites, "Apache 2 Pocket Reference" is ideal for savvy administrators who no long need detailed tutorials - and it's just the right size for your tote bag.

This book serves as a starting point for people looking for a deeper principled understanding of REST, its applications, its limitations, and current research work in the area and as an architectural style. The authors focus on applying REST beyond Web applications (i.e., in enterprise environments), and in reusing established and well-understood design patterns. The book examines how RESTful systems can be designed and deployed, and what the results are in terms of benefits and challenges encountered in the process. This book is intended for information and service architects and designers who are interested in learning about REST, how it is applied, and how it is being advanced.

Meteor is a full stack application platform that makes it easy to build powerful, real time Web apps quickly. Introducing Meteor guides you through building top-quality Web apps in a fraction of the time using an application platform built for the modern web. This book takes you from installing the development environment all the way through deploying a live app, and everything in between. Introducing Meteor covers how to build a prototype app in days instead of weeks; how to take advantage of reactive templates; leverage the hundreds of Smart Packages available; and employ best practices and avoid common errors made by beginners. Meteor gives you the tools you need to build better apps faster. Web apps have come a long way since the 1990s, but they still require a lot of time, specialized knowledge and complex setups. Introducing Meteor shows you a better way.

The total number of web pages today has been estimated at over 3 billion, spanning millions of individual websites. Not surprisingly, there is tremendous pressure on web developers and designers to remain current with the latest technologies. The "Web Site Cookbook" from O'Reilly covers all the essential skills that you need to create engaging, visitor-friendly websites. It helps you with the practical issues surrounding their inception, design, and maintenance. With recipes that teach both routine and advanced setup tasks, the book includes clear and professional instruction on a host of topics, including: registering domains; ensuring that hostnames work; managing the directory; maintaining and troubleshooting a website; site promotion; visitor tracking; implementing e-commerce systems; and linking with sales sites. This handy guide also tackles the various elements of page design. It explains how to control a reader's eye flow, how to choose a template system, how to set up a color scheme, and more. Typical of O'Reilly's "Cookbook" series, the "Web Site Cookbook" is written in a straightforward format, featuring recipes that contain problem statements and solutions. A detailed explanation then follows each recipe to show you how and why the solution works. This question-solution-discussion format is a proven teaching method, as any fan of the "Cookbook" series can attest to. Regardless of your strong suit or your role in the creation and life of a website, you can benefit from the teachings found in the "Web Site Cookbook". It's a must-have tool for advancing your skills and making better sites.

Discover the techniques behind beautiful design?by deconstructing designs to understand them

The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work--and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats.Breaks down and studies the classical principles and techniques behind the creation of beautiful designIllustrates cultural and contextual considerations in communicating to a specific audienceDiscusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mindDissects the elements of color, size, scale, proportion, medium, and formFeatures a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more

By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.

Scalable Vector Graphics (SVG) is an image format, so text isn't the first thing you might think of when considering its uses. But one of SVG's key features is its ability to encode text in a machine-readable form. This book takes a deep dive into the use of text within SVG to explore the creative possibilities as well as the potential pitfalls. You'll start with SVG's text basics, and then learn methods for using SVG to generate complex layouts. If you're an intermediate SVG developer familiar with CSS-styled HTML text, you're ready to get going. This book covers: The SVG text and tspan elements, and basic attributes for positioning simple text labels within a graphic SVG's fill and stroke properties for controlling text's visual appearance Complex text layouts, using formatted poetry as examples Features to set the position and orientation of individual text characters Multidirectional text, including right-to-left horizontal text and vertical text Curved or complex text layouts with the textPath element Font options for your SVG, including web fonts, and their impact on text layout

Obtain techniques for adding color to black and white or monochrome photographic images using GIMP. In this book you'll also learn to create a hand-tinted effect to add an element of antiquity. Pro Photo Colorizing with GIMP also teaches techniques that enable you to selectively colorize images, mixing black and white with color. There are also tips to go the opposite way: converting color images into black and white (there's more to it than just removing color). Written with both beginning and experienced GIMP users in mind, Pro Photo Colorizing with GIMP shows you how to colorize black and white images to achieve a high degree of realism. What You'll Learn Gain a basic overview of the GIMP workspace, tools, color palettes, layers, and layer masks Learn how to make the proper tonal adjustments to black and white images before starting the colorizing process Complete simple colorizing exercises for beginners and progress to more advanced colorizing techniques Colorize skin, teeth, hair, and eyes Create a nostalgic hand-tinted look and selectively colorize (mixing color with black and white) to create interesting images Use textures and patterns to create artistic colorized images Properly convert color images into black and white Colorize black and white portraits, and re-colorize old faded color portraits Who This Book Is For GIMP users (but users of other photo editing software packages can benefit as well). It is especially useful for those who edit photographs, restore old photographs, or those who want to apply colorizing techniques for artistic effect.

Web Programming with Dart is for programmers who want to master the new Dart programming language from Google, and also web developers who want to understand how Dart can integrate perfectly with HTML5 and CSS3. With this book you will understand the ins and outs of the language, how the tools work, and how to get the most from the core functions and libraries. Web Programming with Dart is a practical, example-led book, with case studies involving developing UI animations for the web, working with web services such as JSON, server side Dart applications, and the new Polymer.dart library for advanced HTML UI web components generation. Take a full tour of Dart's core features and its advanced functionality Learn the tools that come with Dart SDK and the most important libraries. Additionally you will work with the newest Polymer.dart library for web component creation. Develop your own command-line and server side applications and, of course, web applications with Dart.

Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That's because today's average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services. Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You'll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services. Learn why 90% of the data that ever existed was created in the last year Use sustainability principles to innovate, reduce waste, and function more efficiently Explore green hosting, sustainable business practices, and lean/agile workflows Put the right things in front of users at precisely the moment they need them-and nothing more Increase site search engine visibility, streamline user experience, and make streaming video more efficient Use Action Items to explore concepts outlined in each chapter

Welcome to our multi-device world, a world where a user's experience with one application can span many devices--a smartphone, a tablet, a computer, the TV, and beyond. This practical book demonstrates the variety of ways devices relate to each other, combining to create powerful ensembles that deliver superior, integrated experiences to your users.Learn a practical framework for designing multi-device experiences, based on the 3Cs--Consistent, Complementary, and Continuous approachesGraduate from offering everything on all devices, to delivering the right thing, at the right time, on the best (available) deviceApply the 3Cs framework to the broader realm of the Internet of Things, and design multi-device experiences that anticipate a fully connected worldLearn how to measure your multi-device ecosystem performanceGet ahead of the curve by designing for a more connected future

Take your idea from concept to production with this unique guide

Whether it's called physical computing, ubiquitous computing, or the Internet of Things, it's a hot topic in technology: how to channel your inner Steve Jobs and successfully combine hardware, embedded software, web services, electronics, and cool design to create cutting-edge devices that are fun, interactive, and practical. If you'd like to create the next must-have product, this unique book is the perfect place to start.

Both a creative and practical primer, it explores the platforms you can use to develop hardware or software, discusses design concepts that will make your products eye-catching and appealing, and shows you ways to scale up from a single prototype to mass production.Helps software engineers, web designers, product designers, and electronics engineers start designing products using the Internet-of-Things approach Explains how to combine sensors, servos, robotics, Arduino chips, and more with various networks or the Internet, to create interactive, cutting-edge devices Provides an overview of the necessary steps to take your idea from concept through production

If you'd like to design for the future, "Designing the Internet of Things" is a great place to start.

Web Standards: Mastering HTML5, CSS3, and XML provides solutions to the most common web design problems, and gives you a deep understanding of web standards and how they can be implemented to improve your web sites. You will learn how to develop fully standards-compliant, mobile-friendly, and search engine-optimized web sites that are robust, fast, and easy to update while providing excellent user experience and interoperability. The book covers all major web standards for markup, style sheets, web typography, web syndication, semantic annotations, and accessibility. This edition has been fully updated with the latest in web standards, including the finalized HTML5 vocabulary and the full list of CSS3 properties. Web Standards: Mastering HTML5, CSS3, and XML is also a comprehensive guide to current and future standards for the World Wide Web, demonstrating the implementation of new technologies to address the constantly growing user expectations. Web Standards: Mastering HTML5, CSS3, and XML presents step-by-step guides based on solid design principles and best practices, and shows the most common web development tools and web design frameworks. You will master HTML5 and its XML serialization, XHTML5, the new structuring and multimedia elements, the most important HTML5 APIs, and understand the standardization process of HTML 5.1, HTML 5.2, and future HTML5 versions.