The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

This book is written for product design, software development, graphic design, and UX professionals with a focus on creating measurably better user experiences. If you want to design solutions to meet business goals and delight your users, you can look to this resource which covers the following areas: Creating and documenting goals, strategies, objectives, and tactics Defining or refining personas based on your measurable objectives (OKRs) Creating and iterating on scenarios based your prioritized personas A team approach to defining the product and roadmap to address critical use cases Team based divergent ideation and solution exploration Team based convergent solution definition Wireframing potential solutions for rapid research and iteration Using quantitative and qualitative methods to understand usage and test with users Exploring approaches to taxonomy and information architecture Using psychology and human factors to drive your design decisions Developing performant, accessible, maintainable experiences Using analytics to measure the results and inform the next iteration How this process differs based on the size of the company or team that is employing it

HTML and CSS remain the linchpin of the Web. Every beginning web developer needs to understand them thoroughly - including the latest advances in these standards, and the newest techniques based on them. For decades, web professionals have turned to HTML and CSS: Visual QuickStart Guide as the fastest and most practical way to gain that understanding. Now, this fullcolor guide has been thoroughly updated by a new author who's taught thousands of beginning web developers. Joe Casabona combines expert introductions to the latest HTML and CSS technologies, new examples and projects, and extensive online video content for a true multimodal learning experience.

Combining definitive reference information with hands-on tutorials, Casabona helps aspiring and current web professionals gain deep mastery of HTML and CSS separately, together, and in the broader context of the overall web project and lifecycle. Drawing on his extensive teaching experience, Casabona offers well-honed explanations that learners will understand, whether they're working on their own or in classroom environments. From the basics to advanced techniques, he guides you through:

• Designing, structuring, and formatting sites
• Using CSS to gain full control over elements, fonts, colors, and layouts
• Making the most of sophisticated HTML5 and CSS3 capabilities
• Effectively testing, debugging, and publishing sites and applications
• Exploring leading JavaScript libraries and build tools for more advanced web development

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Ten minibooks in one The perfect reference for beginning web builders

This hefty, 800+ page book is your start-to-finish roadmap for building a web site for personal or professional use. Even if you're completely new to the process, this book is packed with everything you need to know to build an attractive, usable, and working site. In addition to being a thorough reference on the basics, this updated new edition also covers the very latest trends and tools, such as HTML5, mobile site planning for smartphones and tablets, connecting with social media, and more. Packs ten minibooks into one hefty reference: Preparation, Site Design, Site Construction, Web Graphics, Multimedia, Interactive Elements, Form Management, Social Media Integration, Site Management, and Case Studies Covers the newest trends and tools, including HTML5, the new Adobe Create Suite, and connecting with social mediaOffers in-depth reviews and case studies of existing sites created for a variety of purposes and audiences, such as blog sites and non-profit sites Walks you through essential technologies, including Dreamweaver, HTML, CSS, JavaScript, PHP, and more

Plan, build, and maintain a site that does exactly what you need, with "Building Web Sites All-In-One For Dummies, 3rd Edition."

CSS has grown from a language for formatting documents into a robust language for designing web applications. Its simplicity is deceptive, however. It belies the complexity of the box model, stacking contexts, specificity, and the cascade. CSS mastery lies in understanding these concepts and how to take advantage of them. This book will show you how to write better, more efficient CSS, and to use the plethora of the new cutting-edge CSS features available to the front-end developer. You'll also learn to master tools that will improve your workflow. Organize your CSS to create efficient, reusable, and maintainable code Discover complex layout techniques: grid layouts, multi-column layouts, and more Use advanced effects: transitions, transforms, filter effect, and animations Re-use and dynamically control CSS values with custom properties Combine CSS and SVG to create seriously powerful graphics This edition has been thoroughly updated to cover newer CSS features and techniques, including new chapters on visual effects and managing document scroll.

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Animate choose Adobe Animate Classroom in a Book (2020 release) from Adobe Press. The 11 project-based step-by-step lessons in this book show users the key techniques for working in Animate. Adobe Animate provides more expressive tools, powerful controls for animation, and robust support for playback across a wide variety of platforms. Create interactive virtual reality immersive environments with VR 360 and VR Panorama documents. Gain advanced control over character animations with layer parenting and AI-driven lip syncing. Learn to create dynamic strokes with the new fluid brush, and work smarter with the revamped Timeline, Tools palette and Properties inspector. Support for SVG, WebGL, HTML5, animated GIFs, and HD video, and seamless collaboration with other designers and with other Adobe applications through Creative Cloud libraries make Adobe Animate the ideal development environment for creative animation and multimedia. Classroom in a Book is the best-selling series of hands-on software training books designed to help you learn the features of Adobe software quickly and easily. Developed by the training experts at Adobe Systems, these books offer complete, self-paced lessons designed to fit your busy schedule and help you learn the features of Adobe software quickly and easily. The online companion files include all the necessary assets for students to complete the projects featured in each chapter as well as eBook updates when Adobe releases new features for Creative Cloud customers. And all buyers of the book get full access to the Web Edition: a Web-based version of the complete eBook enhanced with video and interactive multiple-choice quizzes.

Networks powered by algorithms are pervasive. Major contemporary technology trends - Internet of Things, Big Data, Digital Platform Power, Blockchain, and the Algorithmic Society - are manifestations of this phenomenon. The internet, which once seemed an unambiguous benefit to society, is now the basis for invasions of privacy, massive concentrations of power, and wide-scale manipulation. The algorithmic networked world poses deep questions about power, freedom, fairness, and human agency. The influential 1997 Federal Communications Commission whitepaper "Digital Tornado" hailed the "endless spiral of connectivity" that would transform society, and today, little remains untouched by digital connectivity. Yet fundamental questions remain unresolved, and even more serious challenges have emerged. This important collection, which offers a reckoning and a foretelling, features leading technology scholars who explain the legal, business, ethical, technical, and public policy challenges of building pervasive networks and algorithms for the benefit of humanity. This title is also available as Open Access on Cambridge Core.

A two-book set for web designers and front-end developers

This two-book set combines the titles "HTML & CSS: Designing and Building Web Sites" and "JavaScript & jQuery: Interactive Front-End Development." Together these two books form an ideal platform for anyone who wants to master HTML and CSS before stepping up to JavaScript and jQuery.

"HTML & CSS" covers structure, text, links, images, tables, forms, useful options, adding style with CSS, fonts, colors, thinking in boxes, styling lists and tables, layouts, grids, and even SEO, Google analytics, ftp, and HTML5. "JavaScript & jQuery" offers an excellent combined introduction to these two technologies using a clear and simple visual approach using diagrams, infographics, and photographs.A handy two-book set that uniquely combines related technologiesHighly visual format and accessible language makes these books highly effective learning toolsPerfect for beginning web designers and front-end developers

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

This book serves as a starting point for people looking for a deeper principled understanding of REST, its applications, its limitations, and current research work in the area and as an architectural style. The authors focus on applying REST beyond Web applications (i.e., in enterprise environments), and in reusing established and well-understood design patterns. The book examines how RESTful systems can be designed and deployed, and what the results are in terms of benefits and challenges encountered in the process. This book is intended for information and service architects and designers who are interested in learning about REST, how it is applied, and how it is being advanced.

This is a book about learning the Scratch language so that you can use it in teaching and other instructional situations. The book explains the visual nature of the language, showing you how to write programs by dragging and dropping visual blocks representing common compute operations. Scratch is visual language that even young children can master. and makes computer programming as easy as dragging and dropping graphical blocks that represent programming commands, eliminating the traditional stumbling blocks of typing and syntax errors. With a drag-and-drop interface that runs in any web browser, and on devices from iPads to PCs to Macs to Microsoft Surface tablets, Scratch is an easily accessible way to enter the world of computer programming. This book teaches how to use Scratch in a fun and simple way that relies on examples and learning by doing. Progressing from simple three-block scripts that move a character across the screen to complex projects that involve motion, sound, and user input, this book: Imparts a thorough understanding of the Scratch interface. Shows how to create a range of Scratch projects, including simple games. Builds a solid foundation for future programming in other languages What You Will Learn Navigate the Scratch interface Create sprites and backdrops Learn programming skills good in all languages Program simple games and animations Share programs with friends worldwide Who This Book Is For Scratch for Absolute Beginners is intended for complete beginners to the world of computer programming and the Scratch language. Learning to program in Scratch is an easy and fun way for anybody seven years and older to learn about computer programming. Scratch's drag-and-drop interface in a web browser makes the book easy and accessible to young children and adults alike.

Obtain techniques for adding color to black and white or monochrome photographic images using GIMP. In this book you'll also learn to create a hand-tinted effect to add an element of antiquity. Pro Photo Colorizing with GIMP also teaches techniques that enable you to selectively colorize images, mixing black and white with color. There are also tips to go the opposite way: converting color images into black and white (there's more to it than just removing color). Written with both beginning and experienced GIMP users in mind, Pro Photo Colorizing with GIMP shows you how to colorize black and white images to achieve a high degree of realism. What You'll Learn Gain a basic overview of the GIMP workspace, tools, color palettes, layers, and layer masks Learn how to make the proper tonal adjustments to black and white images before starting the colorizing process Complete simple colorizing exercises for beginners and progress to more advanced colorizing techniques Colorize skin, teeth, hair, and eyes Create a nostalgic hand-tinted look and selectively colorize (mixing color with black and white) to create interesting images Use textures and patterns to create artistic colorized images Properly convert color images into black and white Colorize black and white portraits, and re-colorize old faded color portraits Who This Book Is For GIMP users (but users of other photo editing software packages can benefit as well). It is especially useful for those who edit photographs, restore old photographs, or those who want to apply colorizing techniques for artistic effect.

This new edition provides step-by-step instruction on modern 3D graphics shader programming in OpenGL with C , along with its theoretical foundations. It is appropriate both for computer science graphics courses and for professionals interested in mastering 3D graphics skills. Ithas been designed in a 4-color, "teach-yourself" format with numerousexamples that the reader can run just as presented. Every shader stage is explored,from the basics of modeling, textures, lighting, shadows, etc., throughadvanced techniques such as tessellation, normal mapping, noise maps, as wellas new chapters on simulating water, stereoscopy, and ray tracing. FEATURES: Covers modern OpenGL 4.0 shaderprogramming in C , with instructions for both PC/Windows and Macintosh Illustrates every technique with runningcode examples. Everything needed to install the libraries, and complete sourcecode for each example Includes step-by-step instruction for usingeach GLSL programmable pipeline stage (vertex, tessellation, geometry, andfragment) Explores practical examples formodeling, lighting, and shadows (including soft shadows), terrain, water, and 3Dmaterials such as wood and marble Adds new chapters on simulating water, stereoscopy, and ray tracing with compute shaders Explains how to optimize code for tools such as Nvidia's Nsight debugger Includes companion files with code,object models, figures, and more.

Foundations of Digital Art and Design, Second Edition Fuses design fundamentals and software training into one cohesive approach! All students of digital design and production-whether learning in a classroom or on their own-need to understand the basic principles of design. These principles are often excluded from books that teach software. Foundations of Digital Art and Design reinvigorates software training by integrating design exercises into tutorials that fuse design fundamentals and core Adobe Creative Cloud skills. The result is a comprehensive design learning experience organized into five sections that focus on vector art, photography, image manipulation, typography, and effective work habits for digital artists. Design topics and principles include: Bits, Dots, Lines, Shapes, Unity, Rule of Thirds, Zone System, Color Models, Collage, Appropriation, Gestalt, The Bauhaus Basic Course Approach, Continuity, Automation, and Revision. This book: Teaches art and design principles with references to contemporary digital art alongside digital tools and processes in Adobe Creative Cloud Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design colleges Times each lesson to be used in 50 to 90-minute class sessions with additional practice materials available online Includes free video screencasts that demonstrate key concepts in every chapter Download work files and bonus chapters, view screencasts, connect with the author online and more; see the Introduction to the book for details. "This ambitious book teaches visual thinking and software skills together. The text leads readers step-by-step through the process of creating dynamic images using a range of powerful applications. The engaging, experimental exercises take this project well beyond the typical software guide." ELLEN LUPTON, co-author of Graphic Design: The New Basics

Meteor is a full stack application platform that makes it easy to build powerful, real time Web apps quickly. Introducing Meteor guides you through building top-quality Web apps in a fraction of the time using an application platform built for the modern web. This book takes you from installing the development environment all the way through deploying a live app, and everything in between. Introducing Meteor covers how to build a prototype app in days instead of weeks; how to take advantage of reactive templates; leverage the hundreds of Smart Packages available; and employ best practices and avoid common errors made by beginners. Meteor gives you the tools you need to build better apps faster. Web apps have come a long way since the 1990s, but they still require a lot of time, specialized knowledge and complex setups. Introducing Meteor shows you a better way.

There's simply no better resource for anyone learning about and/or teaching CAD software than the Beginning AutoCAD Exercise Workbook. Veteran AutoCAD experts and former instructors Shrock and Heather have packed the 2021 version with a vastly improved interior design layout, 30 in-depth lessons with hundreds of useful practice exercises, all new screenshots, along with tried and true features such as "CAD tips" and side-by-side metric/inch measurements. The detailed, step-by-step format makes mastering AutoCAD much easier, in or out of a formal classroom. Readers can download the provided templates used for drawings in the book from the Industrial Press website. New and/or Improved Features in Beginning AutoCAD 2021 Streamlined Trim and Extend command-Boundary edges are now selected automatically, making trimming or extending objects far more efficient. Revision Cloud enhancements-Users can use one value that measures the chord distance between the end points of each cloud arc to create more consistent revision clouds. Measure Geometry: Quick Measure-The area and perimeter of closed objects (and even multiple objects) can be measured with a simple click, all in one go. Beginning AutoCAD 2021 contains more content than ever before, yet has been redesigned and reduced by more than 100 pages, making it more manageable to read and carry. There's simply no better resource for anyone learning about and/or teaching CAD software than the Beginning AutoCAD Exercise Workbook. Veteran AutoCAD experts and former instructors Shrock and Heather have packed the 2021 version with a vastly improved interior design layout, 30 in-depth lessons with hundreds of useful practice exercises, all new screenshots, along with tried and true features such as "CAD tips" and side-by-side metric/inch measurements. The detailed, step-by-step format makes mastering AutoCAD much easier, in or out of a formal classroom. Readers can download the provided templates used for drawings in the book from the Industrial Press website. New and/or Improved Features in Beginning AutoCAD 2021 Streamlined Trim and Extend command-Boundary edges are now selected automatically, making trimming or extending objects far more efficient. Revision Cloud enhancements-Users can use one value that measures the chord distance between the end points of each cloud arc to create more consistent revision clouds. Measure Geometry: Quick Measure-The area and perimeter of closed objects (and even multiple objects) can be measured with a simple click, all in one go. Beginning AutoCAD 2021 contains more content than ever before, yet has been redesigned and reduced by more than 100 pages, making it more manageable to read and carry. Cheryl Shrock is a retired Professor and Chairperson of Computer Aided Design at Orange Coast College in California. The AutoCAD ExerciseWorkbooks are the result of both her teaching skills and her industry experience. She is an Autodesk (R) registered author. Steve Heather has more than 30 years of experience as a practicing mechanical engineer, and has taught AutoCAD to engineering and architectural students at the college level. He is a Beta Tester for Autodesk (R), testing the latest AutoCAD software, and a member of the AutoCAD (R) Customer Council.* Starting AutoCAD * Creating & Using a Template * Selecting a Command * Drawing Lines * Erase * Undo and Redo * Starting a New Drawing * Opening Multiple Files * Automatic Save * Circle * Rectangle * Grid and Increment Snap * Transparency * Object Snap * Zoom * Drawing Setup * Polygon * Ellipse * Point * Break * Trim * Extend * Move * Drag * Explode * Copy * Mirror * Fillet * Chamfer * Single & Multiline Text * Tabs & Indents * Columns * Paragraph & Line Spacing * Editing * Coordinate Input * Absolute Coordinates * Direct Distance Entry (DDE) * Measure Tools * Moving the Origin * Displaying the UCS Icon * Polar Coordinate Input * Dynamic Input* Polar Tracking * Using Polar Tracking & DDE * Polar Snap * Offset * Properties Palette * Quick Properties Panel * Array * Scale: Stretch: Rotate * Hatch Types * Editing Hatch Set Properties * Linear, Continue, & Baseline Dimensioning * Ignoring Hatch Objects * Editing Dimension Text Values * Modifying a Dimension Style * Dimension Breaks * Jogging a Dimension Line * Adjusting the Distance Between Dimensions * Dimensioning Diameters & Radii * Angular Dimensioning * Center Mark-Automatic & Manual * Centerline * Flip Arrow * Creating a Multileader Style * Special Text Characters * Dim Command... and much more!

If you want to learn how to build efficient React applications, this is your book. Ideal for web developers and software engineers who understand how JavaScript, CSS, and HTML work in the browser, this updated edition provides best practices and patterns for writing modern React code. No prior knowledge of React or functional programming is necessary. Authors Alex Banks and Eve Porcello show you how to create UIs that can deftly display changes without page reloads on large-scale data-driven websites. You'll also discover how to work with functional programming and the latest ECMAScript features. Once you learn how to build React components with this hands-on guide, you'll understand just how useful React can be in your organization. Understand key functional programming concepts with JavaScript Look under the hood to learn how React runs in the browser Create application presentation layers with React components Manage data and reduce the time you spend debugging applications Explore React's component lifecycle to improve UI performance Use a routing solution for single-page application features Learn how to structure React applications with servers in mind

Web Programming with Dart is for programmers who want to master the new Dart programming language from Google, and also web developers who want to understand how Dart can integrate perfectly with HTML5 and CSS3. With this book you will understand the ins and outs of the language, how the tools work, and how to get the most from the core functions and libraries. Web Programming with Dart is a practical, example-led book, with case studies involving developing UI animations for the web, working with web services such as JSON, server side Dart applications, and the new Polymer.dart library for advanced HTML UI web components generation. Take a full tour of Dart's core features and its advanced functionality Learn the tools that come with Dart SDK and the most important libraries. Additionally you will work with the newest Polymer.dart library for web component creation. Develop your own command-line and server side applications and, of course, web applications with Dart.

This Web Edition is available for free with the purchase of the Adobe Dreamweaver CC Classroom in a Book (2015 release) print book or eBook. A Web Edition is an electronic version of the book that can be accessed with any Internet connection from your account on www.peachpit.com. This Web Edition includes over 10 hours of step-by-step video tutorials and interactive review questions. As Adobe releases new features for Creative Cloud customers, the content of the Web Edition will be updated to accommodate the changes. Note: Web Editions cannot be viewed on an eReader. To view this book on an eReader, please purchase an eBook. Creative professionals who seek the fastest, easiest, most comprehensive way to learn Adobe Dreamweaver CC (2015 release) choose this Classroom in a Book (R) from the best-selling series of hands-on software training workbooks. This series offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Adobe Dreamweaver CC Classroom in a Book (2015 release) contains 14 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. As with all Classroom in a Book products, online companion files include all the necessary assets you need to complete the projects featured in each lesson. Learn how to create webpages for the modern web; use and customize web frameworks to build responsive designs for a wide variety of desktop computers and mobile devices with a minimum of hand coding; incorporate graphics, text, animation, and video; build rich interactive applications; add links to text and images; add interactive elements to your sites, such as HTML5-compatible video and animation; work with HTML5 and CSS3 code and structures; and publish a finished site to the web. What you need to use this book: Adobe Dreamweaver CC (2015 release) software, for either Windows or Mac OS. (Software not included.)

Web Standards: Mastering HTML5, CSS3, and XML provides solutions to the most common web design problems, and gives you a deep understanding of web standards and how they can be implemented to improve your web sites. You will learn how to develop fully standards-compliant, mobile-friendly, and search engine-optimized web sites that are robust, fast, and easy to update while providing excellent user experience and interoperability. The book covers all major web standards for markup, style sheets, web typography, web syndication, semantic annotations, and accessibility. This edition has been fully updated with the latest in web standards, including the finalized HTML5 vocabulary and the full list of CSS3 properties. Web Standards: Mastering HTML5, CSS3, and XML is also a comprehensive guide to current and future standards for the World Wide Web, demonstrating the implementation of new technologies to address the constantly growing user expectations. Web Standards: Mastering HTML5, CSS3, and XML presents step-by-step guides based on solid design principles and best practices, and shows the most common web development tools and web design frameworks. You will master HTML5 and its XML serialization, XHTML5, the new structuring and multimedia elements, the most important HTML5 APIs, and understand the standardization process of HTML 5.1, HTML 5.2, and future HTML5 versions.