Books > Computing & IT > Internet > Web design
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The Culturally Customized Web Site - Customizing Web Sites for the Global Marketplace (Hardcover)
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The Culturally Customized Web Site - Customizing Web Sites for the Global Marketplace (Hardcover)
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In The Culturally Customized Web Site, Nitish Singh and Arun
Pereira focus on cultural aspects of international website design,
honing in on three objectives: * First, to present a review and
survey results on standardization/localization issues on the web *
Second, to present a scientifically tested framework to design
culturally adapted international websites, and provide marketers
and web designers with practical web localization tools * Third, to
show readers the power and effectiveness of culturally customized
websites This is the first book to address the issue of website
standardization, localization-or what the authors refer to as
"cultural customization". Little evidence has been accumulated to
show whether international consumers prefer to browse and buy from
standardized global websites or websites adapted to local cultures.
The Culturally Customized Web Site provides insights into whether
the web is a culturally neutral medium of communication or a medium
impregnated with cultural values. Also presented is empirical
evidence as to whether local consumers prefer standardized websites
or websites adapted to their culture. Visit
www.theculturallycustomizedwebsite.com
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Release date: |
February 2016 |
First published: |
2005 |
Authors: |
Nitish Singh
• Arun Pereira
|
Dimensions: |
229 x 152mm (L x W) |
Format: |
Hardcover
|
Pages: |
176 |
ISBN-13: |
978-1-138-13615-1 |
Categories: |
Books >
Computing & IT >
Internet >
Web design
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LSN: |
1-138-13615-8 |
Barcode: |
9781138136151 |
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