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Eye Tracking the User Experience - A Practical Guide to Research (Paperback) Loot Price: R1,460
Discovery Miles 14 600
Repayment Terms: R137 pm x 12*
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Eye Tracking the User Experience - A Practical Guide to Research (Paperback): Aga Bojko

Eye Tracking the User Experience - A Practical Guide to Research (Paperback)

Aga Bojko

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Loot Price R1,460 Discovery Miles 14 600 | Repayment Terms: R137 pm x 12*

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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

General

Imprint: Rosenfeld Media
Country of origin: United States
Release date: November 2013
Authors: Aga Bojko
Dimensions: 152 x 227 x 28mm (L x W x T)
Format: Paperback
Pages: 320
ISBN-13: 978-1-933820-10-1
Categories: Books > Computing & IT > Computer software packages > Multimedia
Books > Computing & IT > Internet > Web design
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LSN: 1-933820-10-1
Barcode: 9781933820101

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