This book explains the concept of Islamic "da'wah," or missionary
activity, as it has developed in contemporary Western contexts.
Poston traces the transition from the early
"external-institutional" missionary approach impracticable in
modern Western society, to an "internal-personal" approach which
aims at the conversion of individuals and seeks to influence
society from the bottom upwards. Poston also combines the results
of a questionnaire-survey with an analysis of published testimonies
to identify significant traits that distinguish converts to Islam.
General
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