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The Cultural Moment in Tourism (Paperback)
Loot Price: R1,596
Discovery Miles 15 960
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The Cultural Moment in Tourism (Paperback)
Series: Advances in Tourism
Expected to ship within 12 - 19 working days
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This book is a response to the burgeoning interest in cultural
tourism and the associated need for a coherently theorized approach
for understanding the practices that such an interest creates.
Cultural tourism has become an important and popular aspect of
contemporary tourism studies, as well as providing a rich seam of
upscale product development opportunities in the industry as a
whole. Much of the related literature, however, focuses upon
describing and categorizing cultural tourism from a supply-side
perspective. This has prompted the taxonomizing of cultural
tourists on the basis of their level of involvement and interest in
cultural tourism products and/or their economic worth as a sought
after market segment. There have been few recent attempts at a
rigorous re-theorization of the issues beyond conventional
representational theories; this book aims to fill that void. This
groundbreaking volume provides a theoretical and empirical account
of what it means to be a cultural or heritage tourist. It achieves
this by exploring the interactions of people with places, spaces,
intangible heritage and ways of life, not as linear alignments but
as seductive 'moments' of encounter, engagement, performance and
meaning-making, which are constitutive of cultural experience in
its broadest sense. The book further explores encounters in
cultural tourism as events that capture and constitute important
social relations involving power and authority, self-consciousness
and social position, gender and space, history and the present. It
also explores the consequences these insights have for our
understanding of culture and heritage and its management in the
context of tourist activity. In capturing the 'cultural moment',
this book provides a better understanding of the motivations,
on-site activities, meaning constructions and other cultural work
done by both tourists and tourist operators. The volume confronts
and explores the cultural, political and economical interrelations
between culture, heritage and the tourism industry. In so doing, it
also investigates how this co-mingling of identity, representation
and social life may be better apprehended with the wider shift in
critical thought towards notions of affect and performativity. The
book is a fundamental and influential contribution to research in
this field. It will be of significant value to students, academics
and researchers interested in this broad topic area.
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