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Bag Lady - How I Started a Business for a Greener World and Changed the Way America Shops (Paperback)
Loot Price: R448
Discovery Miles 4 480
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Bag Lady - How I Started a Business for a Greener World and Changed the Way America Shops (Paperback)
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Loot Price R448
Discovery Miles 4 480
Expected to ship within 12 - 17 working days
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A billion plastic bags a day. That's how many bags Americans were
throwing away in 2005 when Lisa D. Foster first switched to
reusable bags. The impacts of all those bags on our environment and
our taxes kept her up at night. It was wrong. Morally wrong. She
believed that if American shoppers knew what she knew, they would
switch to reusable bags too. So, she did what any good English
teacher would do. She took the facts about bags and turned them
into a story. Over the next 12 years, that story transformed Lisa
into the Bag Lady, an eco-entrepreneur on a mission to save the
world one reusable bag at a time. Because she was driven by
purpose, she did a lot of things right. She sold a quarter of a
million reusable bags her first year, 2 million her second year,
and 8 million her third year. Each reusable bag had the potential
to replace a thousand single-use bags, collectively eliminating
billions of plastic bags. Lisa also did a lot of things wrong. One
out of ten startups fail, and odds are worse for people like her
with no business experience or training. In the end, she built a
thriving company, disrupted the plastic bag industry and changed
the way America shops. It was a wild ride.
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