Grossman and Jennings examine 15 industrial companies and find
unique characteristics in their values and management
styles--characteristics that other companies would be wise to
understand and emulate. Each of the example companies knew they
were in business to make money. Dynamic, questioning, and actively
in step with society's changes, they constantly asked themselves
one critical question: What business are we in? The answers they
found, the principles of management they discovered and practiced,
and the values they recognized and adopted all led to
prosperity.
In the current age of gurus, buzzwords, and fad theories, these
companies' stories reaffirm that there are notions, principles, and
management techniques that have proved themselves over time and can
lead an organization toward a profitable, enduring corporate life.
The authors offer frank insights into how businesses survive and
grow. Anecdotal but based on solid research, with clarifying
diagrams and other illustrations, this book is a major contribution
to our understanding of the past, and a view of what is best in the
future of today's organizations.
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