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Business Practices in Southeast Asia - An interdisciplinary analysis of theravada Buddhist countries (Paperback)
Loot Price: R1,416
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Business Practices in Southeast Asia - An interdisciplinary analysis of theravada Buddhist countries (Paperback)
Series: Routledge Studies in the Growth Economies of Asia
Expected to ship within 12 - 17 working days
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This is an international business study of Theravada Buddhist
Southeast Asia. Using a cross-disciplinary approach, the book
examines business practices within a political, cultural, economic
and religious context. It highlights those cultural and historical
ties of the region which are shared because of a common religion.
In analysing business environments, economics and government
practices across the region, the book provides a deeper
understanding of the influence of cultural values on work practices
in Southeast Asia. The author first offers an overview of the
history of the region and the nature and guiding principles of
Theravada Buddhism. The next sections of the book present the
history and the business and economic environment of the four
countries in Southeast Asia, along with some relevant case studies
of Cambodia, Laos, Myanmar/Burma and Thailand. The book analyses
business strategies and practices, management and marketing issues
as well as the characteristics of companies. The last part
considers the political environment of the four countries and hints
at future trends and developments. The book offers a framework for
working in the region, and provides valuable insights into this
unique business environment, which is significantly different from
the Western context. Filling a gap in existing literature, this
book provides an accessible study of actual business practices in
Southeast Asia.
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