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A Journey Through Cultures - Metaphors for Guiding the Design of Cross-Cultural Interactive Systems (Paperback, 2013 ed.)
Loot Price: R3,150
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A Journey Through Cultures - Metaphors for Guiding the Design of Cross-Cultural Interactive Systems (Paperback, 2013 ed.)
Series: Human-Computer Interaction Series
Expected to ship within 10 - 15 working days
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A Journey Through Cultures addresses one of the hottest topics in
contemporary HCI: cultural diversity amongst users. For a number of
years the HCI community has been investigating alternatives to
enhance the design of cross-cultural systems. Most contributions to
date have followed either a 'design for each' or a 'design for all'
strategy. A Journey Through Cultures takes a very different
approach. Proponents of CVM - the Cultural Viewpoint Metaphors
perspective - the authors invite HCI practitioners to think of how
to expose and communicate the idea of cultural diversity. A
detailed case study is included which assesses the metaphors'
potential in cross-cultural design and evaluation. The results show
that cultural viewpoint metaphors have strong epistemic power,
leveraged by a combination of theoretic foundations coming from
Anthropology, Semiotics and the authors' own work in HCI and
Semiotic Engineering. Luciana Salgado, Carla Leitao and Clarisse de
Souza are members of SERG, the Semiotic Engineering Research Group
at the Departamento de Informatica of Rio de Janeiro's Pontifical
Catholic University (PUC-Rio).
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