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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Analyzing Social Media Data and Web Networks (Hardcover)
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Analyzing Social Media Data and Web Networks (Hardcover)
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As governments, citizens and organizations have moved online there
is an increasing need for academic enquiry to adapt to this new
context for communication and political action. This adaptation is
crucially dependent on researchers being equipped with the
necessary methodological tools to extract, analyze and visualize
patterns of web activity. This volume profiles the latest
techniques being employed by social scientists to collect and
interpret data from some of the most popular social media
applications, the political parties' own online activist spaces,
and the wider system of hyperlinks that structure the
inter-connections between these sites. Including contributions from
a range of academic disciplines including Political Science, Media
and Communication Studies, Economics, and Computer Science, this
study showcases a new methodological approach that has been
expressly designed to capture and analyze web data in the process
of investigating substantive questions.
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