Reinvigorate your innovation approach with business ecosystems In a
business ecosystem, different companies collaborate along and
across previously sacrosanct industry barriers, encouraging
innovation and the development of groundbreaking new products and
services. Design Thinking for Business Growth delivers an
eye-opening, fresh approach to designing and scaling business
models and ecosystems. In this book, Michael Lewrick delivers a
comprehensive procedural model for the design, development, and
implementation of business ecosystems. He also presents the most
critical design methods and tools you'll need to make your own
ecosystem a success. Fleshed out case studies and examples of
companies with successful business ecosystem initiatives A mindset
for business growth, including the use of "design lenses" and the
exploitation of momentum and speed to facilitate innovation
Practical exercises to better understand and implement the ideas
discussed in the book Perfect for founders, managers, and
executives in industries of all types, Design Thinking for Business
Growth also belongs in the libraries of product managers,
department heads, and non-profit professionals who wish to better
understand how to develop new and innovative ideas that lead to
company growth and success. With a topical view of the design
paradigm, Design Thinking for Business Growth complements the
international bestsellers The Design Thinking Playbook and The
Design Thinking Toolbox. If you are ready to apply a new design
thinking mindset for remarkable business growth, Design Thinking
for Business Growth is your ultimate tool for success.
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