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J. Arthur Rank and the British Film Industry (Hardcover)
Loot Price: R4,586
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J. Arthur Rank and the British Film Industry (Hardcover)
Series: Cinema and Society
Expected to ship within 12 - 17 working days
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Presiding over the "golden era" of the British film industry from
the mid to late 1940s, J. Arthur Rank financed such classic movies
as "Oliver Twist, The Red Shoes, Brief Encounter, Caesar and
Cleopatra," and "Black Narcissus"
Having started out with relatively litle knowledge of the cinema,
Rank's sponsorship brought about astounding progress within the
industry. He invested millions in a radical new technique,
"Independent Frame," commissioned newsreels and children's film,
set up a "B" Feature training studio, and opened an animation
department to rival Disney. By establishing an organization
comparable in size to any of the major Hollywood studios, Rank
briefly managed to reconcile and consolidate competing demands of
"art" and "business."
"J. Arthur Rank and the British Film Industry" charts every aspect
of the robust film culture that Rank helped to create. It goes on
to explain the eventual collapse of the Rank experiment amidst the
economic and political maelstrom of post-war Britain, highlighting
the problems still facing the industry today. Combining archival
research with interviews with Rank's contemporaries and members of
his family, this definitive study firmly restores Rank to his
rightful place at the center of British film history.
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