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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Paperback, 2008) Loot Price: R2,873

Discovery Miles 28 730

Repayment Terms: R269 pm x 12*

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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Paperback, 2008): Madhubalan Viswanathan, S....

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Paperback, 2008)

Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan

Series: Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12

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Loot Price R2,873 Discovery Miles 28 730 | Repayment Terms: R269 pm x 12*

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In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.

General

Imprint:	Springer
Country of origin:	Netherlands
Series:	Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12
Release date:	2013
First published:	2008
Authors:	Madhubalan Viswanathan • S. Gajendiran • R. Venkatesan
Dimensions:	235 x 155 x 13mm (L x W x T)
Format:	Paperback
Pages:	223
Edition:	2008
ISBN-13:	978-90-481-7442-3
Categories:	Books > Social sciences > Education > Organization & management of education > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	90-481-7442-2
Barcode:	9789048174423