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Books > Business & Economics > Business & management > Business strategy
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Understanding Markets and Strategy - How to Exploit Markets for Sustainable Business Growth (Paperback)
Loot Price: R1,144
Discovery Miles 11 440
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Understanding Markets and Strategy - How to Exploit Markets for Sustainable Business Growth (Paperback)
Expected to ship within 12 - 19 working days
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In order to expand your business in existing and into new and
diverse markets, it is vital that strategies and plans can be
developed with realistic prospects of success. Understanding
Markets and Strategy explains the context, meaning and value of
markets. It shows you how to analyze them, develop appropriate
strategies and respond appropriately to changing competitive
dynamics, ensuring that resources are used to create the greatest
chances of success. Debunking myths around how markets are defined,
it explores how to exploit the assets you currently possess and how
to develop new assets for the target market. It also explores the
implications for the strategies, resources, competencies and
capabilities of expansion into international territories on your
organization. The author explains, with practical tools and
techniques, how marketing needs to be a product of, and consistent
with, strategic competitive and corporate analysis. Ideal for
Directors and senior managers as well as strategic planners and
marketing managers, it provides you with everything you need to
understand markets and to create a strategic context for the
development of credible and robust commercial strategies and plans
to exploit them.
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