Theatralische Rhetorik (German, Paperback)

Rhetoric as a persuasive technique, school subject and social practice has determined our literary and social linguistic life since the 5th century BC. Its history is the history of the production of speech under changing social conditions. Rhetoric has managed to re-establish itself as an academic subject at German universities since the 1960s, and today, in our advanced media society, it plays an outstanding role in advertising, sales and the social technology of management. - The Rhetoric Yearbook summarises rhetoric research in Germany and presents new publications in an extended review section. A current bibliography provides information on all German-language publications related to rhetoric.Contributions are published in English, French and German.

General

Imprint:	De Gruyter
Country of origin:	United States
Release date:	December 2008
Editors:	Manfred Beetz • Joachim Dyck • Wolfgang Neuber • Peter Oesterreich • Gert Ueding
Dimensions:	244 x 170 x 10mm (L x W x T)
Format:	Paperback - Trade
Pages:	188
ISBN-13:	978-3-484-60522-0
Languages:	German
Categories:	Books > Language & Literature > Language & linguistics > General Promotions
LSN:	3-484-60522-7
Barcode:	9783484605220

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