Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Why It Sells - Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (Paperback)
Loot Price: R1,104
Discovery Miles 11 040
|
|
Why It Sells - Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (Paperback)
Series: The R&L Series in Mass Communication
Expected to ship within 12 - 17 working days
|
Advertising plays a key role in defining contemporary culture
worldwide, creating a variety of meanings in the minds of
consumers. Intrigued by this process, Marcel Danesi an entertaining
and insightful tour guide decodes the messages woven into the
advertisements, commercials, brand names, and logos we see on a
daily basis. Marketing-oriented messages are made, he notes,
through techniques not unlike those used by artists, musicians, and
other creative sources. Guiding readers through the basics of how
to interpret ads, Danesi explores everything from product and
package design to jingles, cyberadvertising, ad campaigns, global
impacts, culture jamming, and advertising effects. Why It Sells
will fascinate and inform all readers interested in how ads,
marketing, and branding take hold in the consumer psyche."
General
Imprint: |
Rowman & Littlefield Publishers
|
Country of origin: |
United States |
Series: |
The R&L Series in Mass Communication |
Release date: |
September 2007 |
First published: |
September 2007 |
Authors: |
Marcel Danesi
|
Dimensions: |
231 x 154 x 14mm (L x W x T) |
Format: |
Paperback
|
Pages: |
220 |
ISBN-13: |
978-0-7425-5545-7 |
Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
Advertising
|
LSN: |
0-7425-5545-3 |
Barcode: |
9780742555457 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.