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Books > Business & Economics > Economics
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Premium by Design - How to Understand, Design and Market High End Products (Hardcover, New Ed)
Loot Price: R4,092
Discovery Miles 40 920
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Premium by Design - How to Understand, Design and Market High End Products (Hardcover, New Ed)
Expected to ship within 12 - 17 working days
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There are luxuries that most of us will never be able to afford in
a lifetime, but just off the shores of the moneyed is a huge, fast
growing, land of premium value which inspires people to get there,
even if they need to stretch their budget to reach it. Premium by
Design is a thoroughly researched, well argued and well presented
study that identifies how global business leaders have succeeded in
achieving margins by design. Thanks to original tools and
processes, this book shows how you might also succeed. It is about
better, but reachable and real, products and services. The book
features insights from the world of customer science and design
research. The key challenge for the world today is finding out how
sustainable is the underlying process that is driving this apparent
desire for more and more indulgent material possessiveness? This
book might not have all the answers, but it will provoke and
trigger a long overdue debate in the premium and image driven
industries about tomorrow's values. As a result it is a must read
for anyone in this market, or aspiring to it.
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