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The Global Public Relations Handbook - Theory, Research, and Practice (Hardcover, 3rd edition)
Loot Price: R6,565
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The Global Public Relations Handbook - Theory, Research, and Practice (Hardcover, 3rd edition)
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In this third edition, The Global Public Relations Handbook:
Theory, Research, and Practice offers state-of-the-art discussions
of the global public relations industry, blending research-based
theory with practice, and presented in essays from both academics
and practitioners. This edition's 28 essays in three sections take
into account changes in the global communication landscape
especially in the last ten years. The first section contains essays
that provide conceptual linkages between public relations and
international political systems, economic systems and levels of
development, societal culture, different media systems including
digital media, and activism. Essays in the second section discuss
the communication of various global actors such as corporations
(including family-owned enterprises), non-profits, governments (and
public sector enterprises), global public relations agencies, IGOs
such as the European Union and NATO and "informal" organizations
such as hactivist groups, terrorists, and failed states. The third
section discusses key global communication issues such as climate
change, character assassination as a communication tool, internal
communication, risk and crisis communication, public affairs, and
public diplomacy. This will be an essential resource for students
and researchers of public relations, strategic communication, and
international communication.
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