Being the fourth in the series on Stakeholder Management books,
the current volume looks back at the beginnings of Stakeholder
Management and how it has since developed into a fully-fledged
system over the last 20 years. It also highlights the importance of
a benchmarking database generated from several thousand case
studies for comparing businesses.
Furthermore, international case studies look at the application
of Stakeholder Management in a wide array of industries such as the
automotive, public and hospitality sector as well as the consumer
market. The reader benefits from a well-rounded account of articles
that explain the entire process from data collection to
implementation of actions derived from result analysis.
General
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