Stakeholder Management - today's buzzword - is difficult to
translate into practice even for the experienced manager. Following
"How to achieve excellence in Stakeholder Management", which
included case studies from reputable companies, the present volume
goes beyond explaining theoretical constructs. Success stories from
a wide range of sectors and regions are analyzed in depth in order
to illustrate how Stakeholder Management can be tailored to each
unique situation. The reader will get concrete answers and ideas
about planning and implementing successful stakeholder management
in the area of customer retention, employee commitment and internal
service quality. These business cases are complemented by articles
on the Balanced Scorecard as well as the link between customer
satisfaction and business success.
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