Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (Paperback)

In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	March 2022
First published:	2022
Editors:	Maria Antonia Rodrigues • Joao F. Proenca
Dimensions:	279 x 216mm (L x W)
Format:	Paperback
Pages:	325
ISBN-13:	978-1-79989-180-2
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-79989-180-1
Barcode:	9781799891802

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