Each year, academic institutions produce thousands of social
science graduates skilled in applied social researchumany more than
can be absorbed in the teaching profession. In one of the latest
volumes in the Qualitative Research Methods series, author Marilyn
Mitchell provides information often left out of the social science
curriculumuhow and where can social scientists put their skills to
use in the private sector? Employing Qualitative Methods in the
Private Sector outlines some of the basic private sector research
settings and provides clear and sensible advice on how one can
rename oneAEs skills and market oneself most effectively to the
business community. Mitchell, herself employed in the private
sector, also examines project and business management.
Straightforward and pragmatic, Employing Qualitative Methods in the
Private Sector is an essential tool for the researcher looking for
new avenues in which to apply their research.
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