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Navigation Design and SEO for Content-Intensive Websites - A Guide for an Efficient Digital Communication (Paperback)
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Navigation Design and SEO for Content-Intensive Websites - A Guide for an Efficient Digital Communication (Paperback)
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Navigation Design and SEO for Content-Intensive Websites: A Guide
for an Efficient Digital Communication presents the characteristics
and principal guidelines for the analysis and design of efficient
navigation and information access systems on content-intensive
websites, such as magazines and other media publications.
Furthermore, the book aims to present the tools of information
processing, including information architecture (IA) and content
categorization systems, so that such designs can ensure a good
navigation experience based on the semantic relations between
content items. The book also presents best practices in the design
of information access systems with regard to their main structures,
including search query forms and search result pages. Finally, the
book describes the foundations of search engine optimization (SEO),
emphasizing SEO oriented to publications focused on communication
and the coverage of current affairs, including images and videos.
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