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Intellectual Property and the Brain - How Neuroscience Will Reshape Legal Protection for Creations of the Mind (Hardcover) Loot Price: R2,504
Discovery Miles 25 040
You Save: R542 (18%)
Intellectual Property and the Brain - How Neuroscience Will Reshape Legal Protection for Creations of the Mind (Hardcover):...

Intellectual Property and the Brain - How Neuroscience Will Reshape Legal Protection for Creations of the Mind (Hardcover)

Mark Bartholomew

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Was R3,046 Loot Price R2,504 Discovery Miles 25 040 | Repayment Terms: R235 pm x 12* You Save R542 (18%)

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Although legal scholars have begun to explore the implications of neuroscientific research for criminal law, the field has yet to assess the potential of such research for intellectual property law - a legal regime governing over one-third of the US economy. Intellectual Property and the Brain addresses this gap by showing how tools meant to improve our understanding of human behavior inevitably shape the balance of power between artists and copyists, businesses and consumers. This first of its kind book demonstrates how neuroscience can improve our flawed approach to regulating creative conduct and commercial communications when applied with careful attention to the reasons that our system of intellectual property law exists. With a host of real-life examples of art, design, and advertising, the book charts a path forward for legal actors seeking reforms that will unlock artistic innovation, elevate economic productivity, and promote consumer welfare.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: July 2022
Authors: Mark Bartholomew
Dimensions: 235 x 159 x 15mm (L x W x T)
Format: Hardcover
Pages: 220
ISBN-13: 978-1-00-918956-9
Categories: Books > Social sciences > Psychology > Cognition & cognitive psychology > General
Books > Law > Laws of other jurisdictions & general law > Private, property, family law > Personal property law > Intellectual property, copyright & patents
LSN: 1-00-918956-5
Barcode: 9781009189569

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