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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Chemical industries

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Strategic Alliances as Social Facts - Business, Biotechnology, and Intellectual History (Hardcover, New) Loot Price: R1,924

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Repayment Terms: R180 pm x 12*

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Strategic Alliances as Social Facts - Business, Biotechnology, and Intellectual History (Hardcover, New): Mark De Rond

Strategic Alliances as Social Facts - Business, Biotechnology, and Intellectual History (Hardcover, New)

Mark De Rond; Foreword by Anne Huff

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List price ~~R2,045~~ Loot Price R1,924 Discovery Miles 19 240 | Repayment Terms: R180 pm x 12* You Save R121 (6%)

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Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	June 2003
First published:	2003
Authors:	Mark De Rond
Foreword by:	Anne Huff
Dimensions:	236 x 161 x 21mm (L x W x T)
Format:	Hardcover
Pages:	230
Edition:	New
ISBN-13:	978-0-521-81110-1
Categories:	Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Chemical industries Promotions
LSN:	0-521-81110-4
Barcode:	9780521811101