First published in 1985, this book is about Imperial Chemical
Industriesa (TM) response to the changing social, political,
business and economic environment over the past twenty years. Using
personal interviews and archival material, Andrew Pettigrew
examines the evolution of business strategy, organisation structure
and culture, technology and union-management relations within this
corporate giant over an extended period of time. It is a compelling
account, told from the inside, by one of the worlda (TM)s leading
management and organisation theorists. The Awakening Giant has made
a major practical and theoretical contribution to the study of
corporate strategy, organisational analysis and change, and
business history. Anyone with an interest in managing change in a
large corporation will find this reissue rewarding reading.
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