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Innovation: A Very Short Introduction (Paperback, 2nd Revised edition)
Loot Price: R222
Discovery Miles 2 220
You Save: R53
(19%)
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Innovation: A Very Short Introduction (Paperback, 2nd Revised edition)
Series: Very Short Introductions
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List price R275
Loot Price R222
Discovery Miles 2 220
You Save R53 (19%)
Expected to ship within 9 - 15 working days
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What is innovation? How is innovation used in business? How can we
use it to succeed? Innovation, the ways ideas are made valuable,
plays an essential role in economic and social development, and is
an increasingly topical issue. Over the last 150 years our world
has hit an accelerated rate of transformation. From aeroplanes to
television and penicillin, and from radios to frozen food and
digital money, the fruits of innovation surround us. This Very
Short Introduction looks at what innovation is and why it affects
us so profoundly. It examines how it occurs, who stimulates it, how
it is pursued, and what its outcomes are, both positive and
negative. Considering innovation today, and discussing future
disruptive technologies such as AI, which have important
implications for work and employment, Mark Dodgson and David Gann
consider the extent to which our understanding of innovation has
developed over the past century and how it might be used to
interpret the global economy. ABOUT THE SERIES: The Very Short
Introductions series from Oxford University Press contains hundreds
of titles in almost every subject area. These pocket-sized books
are the perfect way to get ahead in a new subject quickly. Our
expert authors combine facts, analysis, perspective, new ideas, and
enthusiasm to make interesting and challenging topics highly
readable.
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