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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Jazz Sells: Music, Marketing, and Meaning - Music, Marketing, and Meaning (Paperback)
Price: R874
Discovery Miles 8 740
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Jazz Sells: Music, Marketing, and Meaning - Music, Marketing, and Meaning (Paperback)
Series: Transnational Studies in Jazz
Expected to ship within 2 - 4 working days
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Jazz Sells: Music, Marketing, and Meaning examines the issues of
jazz, consumption, and capitalism through advertising. On
television, on the Internet, in radio, and in print, advertising is
a critically important medium for the mass dissemination of music
and musical meaning. This book is a study of the use of the jazz
genre as a musical signifier in promotional efforts, exploring how
the relationship between brand, jazz music, and jazz discourses
come together to create meaning for the product and the consumer.
At the same time, it examines how jazz offers an invaluable lens
through which to examine the complex and often contradictory
culture of consumption upon which capitalism is predicated.
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