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Books > Social sciences > Psychology > Cognition & cognitive psychology
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The Origin of Ideas - Blending, Creativity, and the Human Spark (Paperback)
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The Origin of Ideas - Blending, Creativity, and the Human Spark (Paperback)
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Why are we so innovative? Where do new ideas come from? Why are
human beings so exceptionally good at innovation, leaving other
species mentally in the dust? How can we hold onto new ideas once
they are formed? This book explores the claim that the human spark,
the source of innovation and the origin of ideas, was an advance
that occurred in a particular kind of mental operation, which
Turner calls blending. Blending is our ability to take two ideas or
more and create a new idea from the "blend." And what is so
fascinating is how human beings are able to engage in blending
almost without effort and usually unconsciously. It appears to be
second nature to us, how we live and breathe in the course of
processing information and ideas. Human beings are profoundly
different from all other species in this ability. While many
species can do what we cannot-fly, run amazingly fast, see in the
dark-only human beings can innovate. Beginning somewhere in the
Paleolithic Age, everything changed in the course of human events.
Before that, we were a bunch of large mammals. After that, we were
poised to take over the world. Turner makes the controversial and
provocative claim that what made human advances possible was the
ability to engage in the virtuosity of blending, which is
everywhere apparent in our cultural record-in our creations and
innovations-it is the origin of our ideas. Turner's theory of
blending is featured in Jonah Lehrer's bestselling book, Imagine,
and this book will be the first to lay out this theory in detail
for a lay audience and academics tackling the nature of the human
brain and the fascinating puzzle of what it means to be human.
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