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Books > Reference & Interdisciplinary > Museums & museology
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Designing Museum Experiences (Paperback)
Loot Price: R1,051
Discovery Miles 10 510
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Designing Museum Experiences (Paperback)
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Designing Museum Experiences is a "how-to" book for creating
visitor-centered museums that emotionally and intellectually
connect with museum visitors, stakeholders, and donors. Museums are
changing from static, monolithic, and encyclopedic institutions to
institutions that are visitor-centric, with shared authority that
allows museum and visitors to become co-creators in content
creation. Museum content is also changing, from static content to
dynamic, evolving content that is multi-cultural and transparent
regarding the evolution of facts and histories, allowing
multi-person interpretations of events. Designing Museum
Experiences leads readers through the methods and tools of the
three stages of a museum visit (Pre-visit, In-Person Visit, and
Post-visit), with a goal of motivating visitors to return and
revisit the museum in the future. This museum visitation loop
creates meaningful intellectual, emotional, and experiential value
for the visitor. Using the business-world-proven methodologies of
user centered design, Museum Visitor Experience leads the reader
through the process of creating value for the visitor. Providing
consistent messaging at all touchpoints (website, social media,
museum staff visitor services, museum signage, etc.) creates a
trusted bond between visitor and museum. The tools used to increase
understanding of and encourage empathy for the museum visitor, and
understand visitor motivations include: Empathy Mapping, Personas,
Audience segmentation, Visitor Journey Mapping, Service Design
Blueprints, System Mapping, Content Mapping, Museum Context
Mapping, Stakeholder Mapping, and the Visitor Value Proposition. In
the end, the reason for using the tools is to empower visitors and
meet their emotional and intellectual needs, with the goal of
creating a lifelong bond between museum and visitor. This is
especially important as museums face a new post COVID-19 reality;
only the most nimble, visitor-centered museums are likely to
survive. The companion website to Designing Museum Experiences
features: Links to additional visitor-centered museum information
Downloadable sample documents and templates Bibliography of sources
for further reading Online glossary of museum visitor experience
terms Daily checklists of "how-to" provide and receive
visitor-centered experiences More than 50 associated Designing
Museum Experiences documents
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