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Books > Social sciences > Psychology > The self, ego, identity, personality
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Subjectivity, the Unconscious and Consumerism - Consuming Dreams (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R2,395
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Subjectivity, the Unconscious and Consumerism - Consuming Dreams (Paperback, Softcover reprint of the original 1st ed. 2018)
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Subjectivity, the Unconscious and Consumerism is a unique and
imaginative psycho-sociological exploration of how postmodern,
contemporary consumerism invades and colonises human subjectivity.
Investigating especially consumerism's unconscious aspects such as
desires, imagination, and fantasy, it engages with an extensive
analysis of dreams. The author frames these using a synthesis of
Jungian psychology and the social imaginaries of Baudrillard and
Bauman, in a dialogue with the theories of McDonaldization and
Disneyization. The aim is to broaden our understanding of
consumerism to include the perennial consumption of symbols and
signs of identity - a process which is the basis for the
fabrication of the commodified self. The book offers a profound,
innovative critique of our consumption societies, challenging
readers to rethink how we live, and how our identities are impacted
by consumerism. As such it will be of interest to students and
scholars of critical psychology, psychoanalysis, sociology,
anthropology and cultural studies, but is also accessible to anyone
interested in the complex psychology of contemporary subjectivity.
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