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Marketing Management and Communications in the Public Sector (Hardcover, 2nd edition)
Loot Price: R4,314
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Marketing Management and Communications in the Public Sector (Hardcover, 2nd edition)
Series: Routledge Masters in Public Management
Expected to ship within 12 - 17 working days
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This updated edition of Marketing Management and Communications in
the Public Sector provides a thorough overview of the major
concepts in public sector marketing and communications, two fields
that have continued to grow in importance for modern public
administrations. With extended coverage of topics such as social
marketing and institutional communication, the authors skilfully
build on the solid foundations laid down in the previous edition.
Replete with real-world case studies and examples, including new
material from the USA, Australia, and Asia, this book gives
students a truly international outlook. Additional features include
exercises and discussion questions in each chapter and an
illustrative extended case study. This refreshed text is essential
reading for postgraduate students on public management degrees, and
aspiring or current public managers. The Open Access version of
this book, available at
http://www.taylorfrancis.com/books/e/9781315622309, has been made
available under a Creative Commons Attribution-Non Commercial-No
Derivatives 4.0 license.
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