People Don't Buy What You Sell (Paperback)

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Odd bins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators. It challenges conventional wisdom and makes the case that what the retailer stands for (the brand) is more important than what is sold (the merchandise). Targeted at anyone involved, or simply interested, in retail selling, this important book will help you become a better, smarter retailer in an increasingly competitive and changing world. It will give you the perspective and the retail branding tools to make a difference, whatever your level.

General

Imprint:	Management Books 2000 Ltd
Country of origin:	United Kingdom
Release date:	April 2005
Authors:	Martin Butler
Dimensions:	210 x 149 x 14mm (L x W x T)
Format:	Paperback
Pages:	251
ISBN-13:	978-1-85252-497-5
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN:	1-85252-497-9
Barcode:	9781852524975

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