This book provides insights into the inspiring and multifaceted
field of advertising research, which is confronted with challenges
regarding ad content and execution, media placement, as well as
online and social media. Distinguishing between digital, classic,
subtle and alternative advertising formats, renowned scholars from
around the globe contribute state-of the-art research on these
issues in 23 chapters. Advances in Advertising Research are
published by European Advertising Academy (EAA). This volume is a
compilation of research presented at the 18th International
Conference in Advertising (ICORIA), which was held in Krems
(Austria) in June 2019. The conference gathered around 150
participants from all over the world.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!