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Books > Arts & Architecture > Architecture > Interior design
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Designing the Brand Identity in Retail Spaces (Paperback)
Loot Price: R2,882
Discovery Miles 28 820
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Designing the Brand Identity in Retail Spaces (Paperback)
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Without design, the "brand identity" is just a name, sometimes
paired with a statement that enumerates the values of the company.
It is two-dimensional when written down or printed. The task for
the retail designer is to turn that name or statement into a
three-dimensional environment in which consumers may interact with
the brand's product or services. "Designing ""the Brand Identity in
Retail Spaces "is a casebook that shows and tells how architects
and store designers have tackled that challenge. With more than 50
examples of renowned brands from around the world, this book
examines every stage of a brand's "lifetime" - from inception to
show room. Cases run the retail gamut, including restaurants,
department stores, and luxury brands. Each case is paired with
analysis and interviews with brand managers and designers, guiding
the reader through the entire design process. Easy to read and
replete with stunning illustrations, this is the perfect primer for
students and young professionals creating brand identities in their
retail design.
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