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News Values from an Audience Perspective (Hardcover, 1st ed. 2021)
Loot Price: R3,107
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News Values from an Audience Perspective (Hardcover, 1st ed. 2021)
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This book focuses on journalistic news values from an audience
perspective. The audience influences what is deemed newsworthy by
journalists, not only because journalists tell their stories with a
specific audience in mind, but increasingly because the interaction
of the audience with the news can be measured extensively in
digital journalism and because members of the audience have a say
in which stories will be told. The first section considers how
thinking about news values has evolved over the last fifty years
and puts news values in a broader perspective by looking at news
consumers' preferences in different countries worldwide. The second
section analyses audience response, explaining how audience
appreciation and 'clicking' behaviour informs headline choices and
is measured by algorithms. Section three explores how audiences
contribute to the creation of news content and discusses mainstream
media's practice of recycling audience contributions on their own
social media channels.
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