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Books > Business & Economics > Business & management > Management & management techniques
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The Capital One Story - How the Upstart Financial Institution Charged Toward Market Leadership (Paperback)
Loot Price: R358
Discovery Miles 3 580
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The Capital One Story - How the Upstart Financial Institution Charged Toward Market Leadership (Paperback)
Series: The Business Storybook Series
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Loot Price R358
Discovery Miles 3 580
Expected to ship within 10 - 15 working days
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What can you learn from the most successful companies in the world?
The Capital One Story will help you understand and adopt the
competitive strategies, workplace culture, and daily business
practices that enabled an unlikely credit card startup to
revolutionize the credit industry. After twenty-five years in the
credit card business, Capital One has earned its place in wallets
across the world. When the company's two young founders set out to
individualize credit, the financial world thought they were
crazy... until it was clear that they weren't. Working in the
banking industry, Richard Fairbank and Nigel Morris saw that the
one-size-fits all standard that the credit card companies employed
was leaving big money on the table. They cracked the code and
figured out how to customize the credit card experience by offering
personalized designs, credit limits, and rewards, revolutionizing
the way the credit card industry operated. Known for their
ubiquitous advertising campaigns with A-list talent such as
Jennifer Garner and Samuel L. Jackson, the youngest bank in the
business wasonce turned down by every one of their competitors
buthas since grown to dominate the industry. Through the story of
Capital One, you'll learn: How to recognize underserved sections of
a market. How rejection by every company in the business doesn't
mean it's time to quit. How to determine what people want and how
to get it to them. And how to employ marketing campaigns that will
change the way people live.
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