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Books > Business & Economics > Business & management > Business strategy
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Business Strategies for Magazine Publishing - How to Survive in the Digital Age (Hardcover)
Loot Price: R4,557
Discovery Miles 45 570
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Business Strategies for Magazine Publishing - How to Survive in the Digital Age (Hardcover)
Expected to ship within 12 - 19 working days
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Business Strategies for Magazine Publishing explores tactics for
creating financially sustainable publications in the 21st century.
Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in
Journalism at Bournemouth University, analyses the historical
development of the magazine industry, as well as current and future
challenges for publishers, to illustrate different approaches to
revenue generation and the maintenance of magazine brands. The book
examines the wide-ranging impact of digital technology on how
magazine content is consumed, revealing the dramatic consequences
for advertising, distribution and marketing strategies. Traditional
business models are evaluated alongside new online approaches, and
readers will be introduced to the Magazine Publishing Strategic
Quadrant, a model created by the author as an alternative to the
Business Canvas Model. In addition, in-depth interviews with
high-profile industry figureheads and magazine editors, such as
Jessica Strawser of Writer's Digest and former Good Housekeeping
Editorial Director Lindsay Nicholson, offer readers an insight into
how to produce and monetise online content. These interviews appear
alongside exercises and action plans that give readers the
opportunity to put what they have learned into practice. With
real-world advice and practical activities and resources throughout
the book, journalism students and young professionals will find
this an essential guide to successfully building a career in the
modern magazine industry.
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